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BRANDED CLOTHING & APPAREL IN HUNGARY:
A STRATEGIC REFERENCE, 2007

Order #: T10062_2007TO; US$ 195.00
Published by ICON Group, July 2007; 200 pages

The primary audience for this report Branded Clothing and Apparel in Hungary is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to branded clothing and apparel in Hungary.

Methodology drawn developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including branded clothing and apparel, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility.

A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of branded clothing and apparel in Hungary. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level.

The reader new to Hungary can quickly understand where Hungary fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for branded clothing and apparel in Hungary. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Hungary. Macro-accessibility is a general evaluation of investment and business conditions in Hungary.

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INTRODUCTION & METHODOLOGY

BRANDED CLOTHING AND APPAREL IN HUNGARY

FINANCIAL INDICATORS: APPAREL AND OTHER FINISHED PRODUCTS MANUFACTURING

MACRO-ACCESSIBILITY IN HUNGARY

DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS



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