Executive Summary
This Clothing & Footwear in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
Executive Summary
A good moment for the Spanish economy
Spanish economy grew continuously in the last few years, with the highest growth rates in the EU. As a consequence of this, the purchasing power of Spaniards is getting closer to the European average. The good economic situation had very positive effect on disposable incomes as this allowed for greater spending on clothing and footwear.
Asian products rule the market
Asian products have definitively found a spot in Spain both in clothing and footwear. With low production costs in Asia, an increasingly profitable importation system and a more efficient distribution network, Asian clothing and footwear products may not be of as high quality, but are certainly backed by very competitive prices. In order to limit increasingly strong import levels and protect national producers, the EU decided to impose a tax on footwear products coming from China and Vietnam in 2007.
External business is increasingly important
Spanish designers and manufacturers had to change their production system in the last few years due to the increasing imports from other countries at very low prices that they cannot match. Spanish fashion is making a place for itself in the market by offering unique products of high-quality design, materials and tailoring. They are also increasingly looking at expanding outside of Spain in order to generate revenues they may lose in the home market.
Changes in distribution trends
Spain is changing its purchasing habits. Traditionally, Spaniards chose to buy clothes and footwear in shops located in city centres or in neighbourhood shops, for convenience. This tendency is decreasing considerably as Spaniards increasingly opt for large shopping centres to buy their products. In these centres, one can find many different stores and brands in a single space. Time is increasingly valuable and shopping centres became the new focus of consumption.
A very fragmented sector
The clothing and footwear market is very fragmented in Spain. Thousands of companies compete in a very mature and complicated market. With so many small companies it is difficult to become popular and compete against giants such as Inditex, H&M or low-cost Asian products. This led to an increase in unemployment in both sectors. It is estimated 30% of employees in these sectors will be lost in the next six years.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
A good moment for the Spanish economy
Asian products rule the market
External business is increasingly important
Changes in distribution trends
A very fragmented sector
KEY TRENDS AND DEVELOPMENTS
Import tariffs on Chinese and Vietnamese footwear
Shoe madness
The two faces of the clothing market
Good growth in external trade
The Inditex phenomenon
MARKET DATA
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
CUSTO BARCELONA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Custo Barcelona: Key Facts
Summary 3 Custo Barcelona: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Custo Barcelona: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Custo Barcelona: Competitive Position 2006
DESIGUAL SA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Desigual SA: Key Facts
Summary 7 Desigual SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Desigual SA: Competitive Position 2006
NECK CHILD SA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Neck Child SA: Key Facts
Summary 10 Neck Child SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Neck Child SA: Competitive Position 2006
PANAMA JACK SA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Panama Jack SA: Key Facts
Summary 13 Panama Jack SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Panama Jack SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Panama Jack SA: Competitive Position 2006
PIKOLINOS INTERCONTINENTAL SA - CLOTHING AND FOOTWEAR - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Pikolinos Intercontinental SA: Key Facts
Summary 17 Pikolinos Intercontinental SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Pikolinos Intercontinental SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Pikolinos Intercontinental SA: Competitive Position 2006
CLOTHING IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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