This Clothing & Footwear in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Executive Summary
Consumer spending on clothing and footwear keeps on growing With low unemployment rates, cuts in income and consumption taxes, and a strong overall economy, Canadian consumers were in upbeat spending mood in 2006, which translated into solid sales of clothing and footwear. The strong level of consumer confidence is expected to continue into the forecast period as a result of Canada's booming petroleum and commodities sector.
Move over brands, here come private labels Private label clothing now accounts for a larger share of total sales in Canada than brand name clothing. Not only do private labels offer retailers better margins, they also help to distinguish them from competitors. However, for large mixed retailers and department stores, such as Wal-Mart and Sears, to be successful in the clothing market, they must provide an appropriate mix of both private label and brand name products in order to capture as many consumers as possible.
No stopping Chinese-made clothing For Canadian consumers, the rising tide of Chinese imports was a boon to their pockets. According to Statistics Canada, clothing prices in Canada were 6% lower in 2005 than they were in 2001. While the rise of discount retailers such as Wal-Mart helped to push clothing prices down, it was the China factor that was primarily responsible for the deflationary pressure.
Tapping into the plus-size market It has taken some time, but retailers and clothing suppliers are finally catering to the growing demand for plus-size clothing. As Canada’s population gets older and a little more obese, the demand for plus-size clothing, particularly among women is growing steadily. In fact, the plus-size women’s market is one of the fastest growing segments in the entire clothing market. According to the most recent Statistics Canada data, over 49% of adult Canadians were overweight or obese in 2004. This share is expected to grow even larger as the rash of overweight children turn into overweight adults.
Wal-Mart continues gaining share Wal-Mart’s entry into Canada in 1994 dramatically transformed the country’s clothing and footwear market, particularly for clothing retailers as Wal-Mart’s aggressive price-cutting forced many independents and even historic department store chains out of business. Thirteen years later, Wal-Mart still ranks as one of the leading retailers of clothing and footwear in Canada. Although Wal-Mart has always had a strong presence in basic clothing such as underwear and socks, it has until recently been weaker in more fashionable styles. With the recent brand launches of the Mary-Kate and Ashley and George lines, Wal-Mart is looking to go more up-scale. The new product launches may be helping as Wal-Mart’s share of the Canadian clothing market continues to rise, while those of its major competitors, Zellers, the Bay and Sears continue to shrink.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumer spending on clothing and footwear keeps on growing
Move over brands, here come private labels
No stopping Chinese-made clothing
Tapping into the plus-size market
Wal-Mart continues gaining share
KEY TRENDS AND DEVELOPMENTS
Booming consumer confidence drives clothing and footwear sales
Chinese made goods cause problems for local manufacturers
Canada’s population grows a little older and a little bigger
No stopping private label
MARKET DATA
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
ALDO GROUP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldo Group: Key Facts
Summary 3 Aldo Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Aldo Group: Competitive Position 2006
CANADIAN TIRE CORP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Canadian Tire Corp: Key Facts
Summary 6 Canadian Tire Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Canadian Tire Corp: Competitive Position 2006
GILDAN ACTIVEWEAR INC - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Gildan Activewear Inc: Key Facts
Summary 9 Gildan Activewear Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LA SENZA CORP - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 La Senza Corp: Key Facts
Summary 11 La Senza Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 La Senza Corp: Competitive Position 2006
REITMANS (CANADA) LTD - CLOTHING AND FOOTWEAR - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Reitmans (Canada) Ltd: Key Facts
Summary 14 Reitmans (Canada) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Reitmans (Canada) Ltd: Competitive Position 2006
CLOTHING IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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