Executive Summary
This Clothing & Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Executive Summary
Huge Potential Market With Continued Economic Growth
Despite the rapid development of the Chinese economy over the last decade, recent data still suggests strong growth in the coming years. The same is true for the Chinese clothing and footwear market. As China has the biggest population in the world, it represents the largest consumer market. During the review period, the Chinese clothing and footwear grew rapidly into a huge market. However, with the encouragement of an optimistic Chinese economy and rising disposable incomes, there is still huge potential for further growth.
Increased Brand Competition
Only 10 years ago, there were few famous brands to be found in the Chinese clothing and footwear market, and domestic manufacturers had little brand consciousness. Even consumers knew little about famous international brands or manufacturers, so competition was focused solely on price and quality. However, with rising consumer demand, more domestic manufacturers began to pay attention to branding and more international brands entered China and there are now thousands of brands available, resulting in a highly competitive market.
Various Distribution Channels and Frequent Promotional Activities
As there are more manufacturers and brands in the Chinese clothing and footwear market, how to develop an effective distribution channel was one of the most important things for companies. Clothing and footwear retailers founded by manufacturers, large department stores and supermarkets or internet and TV retailing all proved successful. Having a variety of distribution channels and frequent promotions were an essential weapon in the face of stiff competition.
Youth, Leisure and Fashion Factors Are Popular
For most brands or manufacturers, catching new trends means a higher likelihood of success. Not only men's and women's outwear, but also childrenswear and underwear are starting to develop integrated product ranges and popular styles. For the growing number of young customers, youth and energy factors became popular, while white collar workers enjoyed leisure and sports styles, which reflected their ability to 'relax' after the working week, while international fashion shows boosted demand for stylish and fashionable clothing.
Customers' Changing Attitudes to Clothing and Footwear
For most customers, clothing and footwear is no longer just a means of keeping warm. Wearing the right clothing and footwear in different situations has already become important and essential for social people. Many fashion magazines and TV programmes reflect the current fashions and many manufacturers hold fashion shows to attract attention. Young people are now keen to build up a fashionable wardrobe and keep a close eye on fashion news and trends. Even older people, faced with a wider range of choices, are changing their clothing and footwear buying habit in order to update their image.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Huge Potential Market With Continued Economic Growth
Increased Brand Competition
Various Distribution Channels and Frequent Promotional Activities
Youth, Leisure and Fashion Factors Are Popular
Customers' Changing Attitudes to Clothing and Footwear
KEY TRENDS AND DEVELOPMENTS
Market Share of Famous Brands Increases
More Concentrated Market
Changing Distribution Channels
The Influence of Fashion and International Factors
Leisure and Sports Styles Performed Great
MARKET DATA
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
AOKANG GROUP CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aokang Group Co Ltd: Key Facts
Summary 3 Aokang Group Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Aokang Group Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Aokang Group Co Ltd: Competitive Position 2006
BEIJING AIMER LINGERIE CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Beijing Aimer Lingerie Co Ltd: Key Facts
Summary 7 Beijing Aimer Lingerie Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 8 Beijing Aimer Lingerie Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Beijing Aimer Lingerie Co Ltd: Competitive Position 2006
DONGGUAN PEPCO CLOTHES INDUSTRIAL CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Dongguan Pepco Clothes Industrial Co Ltd: Key Facts
Summary 11 Dongguan Pepco Clothes Industrial Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 12 Dongguan Pepco Clothes Industrial Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Dongguan Pepco Clothes Industrial Co Ltd: Competitive Position 2006
METERSBONWE GROUP - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Metersbonwe Group: Key Facts
Summary 15 Metersbonwe Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 16 Metersbonwe Group: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Metersbonwe Group: Competitive Position 2006
YOUNGOR GROUP CO LTD - CLOTHING AND FOOTWEAR - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Youngor Group Co Ltd: Key Facts
Summary 19 Youngor Group Co Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 20 Youngor Group Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Youngor Group Co Ltd: Competitive Position 2006
CLOTHING IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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