This Clothing & Footwear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Executive Summary
Dynamic Retail Landscape
The clothing and footwear market in Greece is facing the increasing presence of well-known international manufacturers. Major players like Zara, Marks & Spencer, Nike and Puma are taking steps to further strengthen their name and expand their network while others are making their entry, with the Swedish H&M being the most recent example. As a result, a much anticipated battle for market shares is on the cards. In this changing environment, local players are being forced to shift their focus towards developing a satisfactory retail network, investing in franchising and advertising to build stronger awareness of their brands and even pursuing the acquisition of new brands under exclusive license agreements with foreign manufacturers. The rule is simple and those that follow it should survive the increased competition while those that do not have the capacity to adjust to the market's demands are likely to be forced out of business sooner or later.
Development of Retail Chains and Shopping Centres
The clothing and footwear market in Greece is characterised by the continuous development of local and international retail chains leading to a dramatic loss of competitive advantage for independent retailers. These chains have the financial power to drive price-competition to levels small, family-operated shops are unable to match. The damage for the latter is expected to further expand due to the recent and future operation of a number of big shopping centres (malls), which only the major branded retail players can afford to have a presence in.
Brand Awareness
In the period under review and especially in the last 3-4 years, the clothing and footwear market focused on brand awareness. Consumers are becoming more interested in labelled products and this includes not only famous expensive brands but also cheaper brands that developed extensive retail networks as they are perceived to offer relatively higher quality than no-name products and good value for money, a very appealing combination to today's more price-sensitive consumer.
Future Prospects
In the years to come, it is expected that the Greek clothing and footwear market will continue to be driven by the demand for branded products and high value-for-money. In addition, it is expected to experience a further consolidation and domination by a limited number of retailers that will develop a large number of sales points all over the country. A great part should also be played by franchising and by organised shopping malls and large department stores, the latest trend in the Greek retail market. Overall, the clothing and footwear retail map is changing and margins, shares and channels will be redistributed.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Dynamic Retail Landscape
Development of Retail Chains and Shopping Centres
Brand Awareness
Future Prospects
KEY TRENDS AND DEVELOPMENTS
Decrease in Disposable Incomes
Development of Retail Chains
Credit Card Facilities/Interest-free Instalments
Shopping Centres and Department Stores on the Rise
MARKET DATA
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ELMEC SPORT SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Elmec Sport SA: Key Facts
Summary 3 Elmec Sport SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Elmec Sport SA: Competitive Position 2006
GLOU SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Glou SA: Key Facts
Summary 6 Glou SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Glou SA: Competitive Position 2006
NOTOS COM HOLDINGS SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Notos Com Holdings SA: Key Facts
Summary 9 Notos Com Holdings SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Notos Com Holdings SA: Competitive Position 2006
SPRIDER SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sprider SA: Key Facts
Summary 12 Sprider SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sprider SA: Competitive Position 2006
ZARA HELLAS SA - CLOTHING AND FOOTWEAR - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zara Hellas SA: Key Facts
Summary 15 Zara Hellas SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Zara Hellas SA: Competitive Position 2006
CLOTHING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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