This Clothing & Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Executive Summary
Tailors still a force to reckon with
The concept of ready-to-wear clothing is still in its infancy in India. Especially for sectors like suits, jackets and ethnicwear, as customers prefer tailored clothes. The market for unstitched fabric was estimated at Rs326 billion in 2006 by Apparel, the Indian trade magazine. As a result, retail sales of ready-to-wear apparel are not reflective of the total clothing market in India.
With labour relatively inexpensive tailored clothes are perceived as adding an individual touch or providing a small embellishment that makes each outfit unique. Every neighbourhood will have a hole-in-the-wall tailor and also street tailor. Housewives often set up little tailoring units in their homes run on an informal basis – all cash transactions, no bills, no tax, etc.
Private labels grow the middle market
India’s urban centres are filled with small to medium-sized clothing specialists, who source clothes from various suppliers and sell them under the store name. At the upper end are private labels developed by large chained retailers. All helped grow the mass market for ready-to-wear apparel, as it is seen as hassle-free and convenient. Special promotions and festival discounts helped capture festive shoppers as well.
Private labels helped bring growth to two sectors that were performing below par – womenswear and childrenswear. By providing ethnicwear choices, private labels grew the women’s outerwear market. For children, the large variety that mixed retailers have on offer is attracting consumers.
A surfeit of brands
The clothing and footwear competitive space became overly crowded in the last five years, and brands need to jostle for shelf space let alone consumer consideration. This meant that brand building become of prime importance. Erstwhile monopolistic brands like footwear specialist Bata had to cope with the changed economic environment.
Also present is a vibrant street market, with low-priced goods catering to the lower economic classes. These products include fakes and look-alikes and play an important role in servicing the lower income groups.
Organised sports driving demand
Nationwide, there was a growing demand for sports apparel and footwear. In the past five years, children’s sports activities are becoming more organised. Coaching and summer camps are now the rule for most high school children, where earlier they were the exception. Adults also are becoming more health-conscious and aware of fitness needs, due to health concerns and peer pressure. Companies are also doing their bit to promote fitness products. All this led to the growth of sportswear, and sports shoes. Sportswear became the new casual wear, for the younger generation.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tailors still a force to reckon with
Private labels grow the middle market
A surfeit of brands
Organised sports driving demand
KEY TRENDS AND DEVELOPMENTS
Disposable incomes on the rise
Population of working women rises
Organised retailing makes significant strides
The world beckons middle class India
Bollywood impacts fashion trends
Diverse incomes – diverse needs
MARKET DATA
DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
BATA INDIA LTD - CLOTHING AND FOOTWEAR - INDIA
STRATEGIC DIRECTION
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KEY FACTS
Summary 2 Bata India Ltd: Key Facts
Summary 3 Bata India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bata India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Bata India Ltd: Competitive Position 2006
MADURA COATS LTD - CLOTHING AND FOOTWEAR - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Madura Coats Ltd: Key Facts
Summary 7 Madura Coats Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Madura Coats Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Madura Coats Ltd: Competitive Position 2006
PAGE INDUSTRIES LTD - CLOTHING AND FOOTWEAR - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Page Industries Ltd: Key Facts
Summary 11 Page Industries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Page Industries Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Page Industries Ltd: Competitive Position 2006
PANTALOON RETAIL INDIA LTD - CLOTHING AND FOOTWEAR - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Pantaloon Retail India Ltd: Key Facts
Summary 15 Pantaloon Retail India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Pantaloon Retail India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Pantaloon Retail India Ltd: Competitive Position 2006
RAYMOND APPAREL LTD - CLOTHING AND FOOTWEAR - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Raymond Apparel Ltd: Key Facts
Summary 19 Raymond Apparel Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Raymond Apparel Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Raymond Apparel Ltd: Competitive Position 2006
CLOTHING IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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