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Executive Summary

New international chains change Dutch retail environment

Changes in the retail arena for clothing and footwear retail were a major influence on the overall development of these two sectors. The arrival of Zara and H&M was a major shock to the Dutch clothing and footwear retail environment. The whole concept of value for money prices for fashionable clothing and footwear was a big hit in the Dutch market. Traditional clothing and footwear retailers such as C&A suffered as these new generation chained store took a large share of the Dutch market. The high frequency of collection changes is another important secret to their success. Modern clothing and footwear retailers in the Dutch market need to change their collection much more frequently as the consumers want to be excited and surprised by the clothes and shoes on offer each time they shop.

Increased consumer confidence helps recovery

Consumer confidence in the economy and price sensitivity were major factors that contributed to the price war in retail. This provided new players such as H&M and Zara the perfect opportunity to grow. The clothing and footwear retail sector spiralled out of control as the unit price of many clothing and footwear items nosedived. The turnaround in consumer confidence in 2006 brought some relief for fashion retail. Despite cutthroat competition in the lower and middle segments, the Dutch are willing to spend money again on quality designer clothing and footwear.

Clothing sector finally shows growth

Clothing sales finally saw growth again in 2006 after a number of years of value decline. Since 2003, the value of clothing has been under considerable pressure. The challenging retail environment and a slump in the Dutch economy meant that clothing manufacturers and retailers had to operate in a difficult climate. A radical change of the sector was the result. Cheap imports from countries such as China and the increased popularity of the internet all had a negative impact on overall values as did the arrival of H&M and Zara. Fortunately, improved economic conditions in 2006 meant that for the first time in years Dutch consumers were willing to spend some extra money on their clothing.

Positive development for footwear sales

Dutch footwear sales also recovered in 2006. Footwear retailers suffered from the combined effect of the Dutch economic slump and low consumer confidence and a fierce retail price war in the footwear sector. The result was that since 2002 the footwear sector saw sales decline steadily. In 2006, things finally changed for the better and total value of footwear sales saw impressive growth. This trend of growing sales started in the second half of 2005 and continued all through 2006.

Economic recovery will underpin growth

There is a positive outlook for the Dutch clothing and footwear market as the economy will be an important factor in the further recovery of these two sectors. Continued economic growth is one of the major drivers behind the rise in clothing and footwear sales and this growth will offer more opportunities to manufacturers of products aimed at the higher and middle segment of the market. Economic growth will however do little to limit the harsh retail environment. The major footwear and clothing retailers are expected to compete fiercely to retain or expand their share of the market in the coming years.

EXECUTIVE SUMMARY
New international chains change Dutch retail environment
Increased consumer confidence helps recovery
Clothing sector finally shows growth
Positive development for footwear sales
Economic recovery will underpin growth

KEY TRENDS AND DEVELOPMENTS
Improved economic conditions boost consumer confidence
End of price war finally in sight
Fashion companies start to set up online presence
Clothing and footwear retailing changing fast

MARKET DATA

• Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
  
• Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
  
• Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
  
• Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
  
• Table 5 Clothing and Footwear Company Shares 2004-2006
  
• Table 6 Clothing and Footwear Brand Shares 2004-2006
  
• Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
  
• Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
  
• Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
  
• Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
  
• Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
  

DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources

LOCAL COMPANY PROFILES - NETHERLANDS

C&A NEDERLAND BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 C&A Nederland BV: Key Facts
Summary 3 C&A Nederland: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 C&A Nederland: Competitive Position 2006

L TEN CATE BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 L Ten Cate BV: Key Facts
Summary 6 L Ten Cate BV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 L Ten Cate BV: Competitive Position 2006

OILILY BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Oilily BV: Key Facts
Summary 9 Oilily BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING

SCHOENFABRIEK WED JP VAN BOMMEL BV - CLOTHING AND FOOTWEAR - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Schoenfabriek Wed JP van Bommel BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Schoenfabriek Wed JP van Bommel BV: Competitive Position 2006

CLOTHING IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

• Table 12 Sales of Clothing by Subsector: Volume 2001-2006
  
• Table 13 Sales of Clothing by Subsector: Value 2001-2006
  
• Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
  
• Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
  
• Table 16 Sales of Men’s Outerwear by Type 2001-2006
  
• Table 17 Sales of Women’s Outerwear by Type 2001-2006
  
• Table 18 Sales of Childrenswear by Type 2001-2006
  
• Table 19 Clothing Company Shares by Retail Value 2004-2006
  
• Table 20 Clothing Brand Shares by Retail Value 2004-2006
  
• Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
  
• Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
  
• Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
  
• Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
  
• Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
  

FOOTWEAR IN THE NETHERLANDS

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

• Table 26 Sales of Footwear by Subsector: Volume 2001-2006
  
• Table 27 Sales of Footwear by Subsector: Value 2001-2006
  
• Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
  
• Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
  
• Table 30 Sales of Footwear by Type 2001-2006
  
• Table 31 Footwear Company Shares by Retail Value 2004-2006
  
• Table 32 Footwear Brand Shares by Retail Value 2004-2006
  
• Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
  
• Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
  
• Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
  
• Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
  
• Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011
  

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