Executive Summary
This Clothing & Footwear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
Executive Summary
Attractiveness of fast growing polish market
Throughout the last decade Poland was the largest and most rapidly developing market in Central and Eastern Europe, despite decreasing demand. After the political changes in 1989 when communism turned into democracy the size of the Polish textile and clothing industry matched its market environment. The variety of goods also changed, as many foreign companies flooded the Polish market with their brands.
Downward production trend
Average prices of clothing and footwear rose at a lower rate than inflation and sometimes fell. This is the result of strong competition between retail chains, cheap imports from Eastern Asia and the development of clearance sale stores. The downward trend in production in the clothing industry in Poland, recorded since 1998, is the result not only of a prolonged recession and ever increasing competition from Asian producers, but also an effect of the relocation of EU manufacturing plants to the Mediterranean region, other Central and Eastern European countries and countries of the former Soviet Union.
Expansion of brands
Clothing is provided by many companies due to a large number of Polish clothing producers on the market. Around 20 of these companies comprise the so-called group of design companies, which have their own style, brand, and group of defined customers. A few companies from the group became leaders in the market (for instance LPP SA with its brand “Reserved” was able within 5 years to increase its profits almost fivefold), Redan SA with its brand “Top Secret” was also able to double its income within a year, KAN with its brand “Tatuum” opened 17 shops in Poland and five abroad and is planning to expand its operations in the UK, Ireland and the Netherlands.
Most common places to shop
Traditional clothing stores and bazaars continue to be Poles’ most common shopping locations for clothing. This is due primarily to prices. The majority of people choose to shop in supermarkets and bazaars where prices are relatively low. There are also a growing number of second-hand shops, whose number significantly increased recently. This phenomenon is driven by the offer of cheap clothes which have good western brands. Although an increasing number of Poles are able to buy good Western brands clothes, others can only afford to do so if purchased from second-hand stores, where prices are significantly lower than in shopping centres.
Foreign companies discover untapped Polish market
A significant number of new projects are materialising in Poland. For instance, Spanish Inditex is developing its brand portfolio in Poland (besides Zara Polska, in which Polish Empik Media Fashion is also a shareholder), introducing new clothing brands: Bershka, Pull and Bear, Oysho and Stradivarius. The British chain Next is also planning to open its first store in Poland and the Russian company Sela will open its first store in Warsaw. It is not only native firms and large Western companies who are appreciating the Polish market’s potential, but also retailers from countries that have not traditionally been associated with modern commerce.
Players with an established market presence are also planning to embark on new projects – shoe manufacturer and retailer Gino Rossi is planning a new Vanita retail chain. Polkowice-based footwear company CCC decided on a similar move, opening Quazi stores which offer a higher-end product than the 240 locations already operating under the CCC banner.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN POLAND: MARKET INSIGHT
EXECUTIVE SUMMARY
Attractiveness of fast growing polish market
Downward production trend
Expansion of brands
Most common places to shop
Foreign companies discover untapped Polish market
KEY TRENDS AND DEVELOPMENTS
Significant changes in economy and living standards
Price as the main shopping determinant
Fast growing teenagers
Cheap imports
What’s in future?
MARKET DATA
DEFINITIONS
Clothing
Footwear
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
BYTOM SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bytom SA : Key Facts
Summary 3 Bytom SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bytom SA: Competitive Position 2006
CCC SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 CCC SA: Key Facts
Summary 6 CCC SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 CCC SA: Competitive Position 2006
LPP SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 LPP SA: Key Facts
Summary 9 LPP SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 LPP SA Competitive Position 2006
REDAN SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Redan SA: Key Facts
Summary 12 REDAN SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Redan SA: Competitive Position 2006
VISTULA & WóLCZANKA SA - CLOTHING AND FOOTWEAR - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Vistula and Wólczanka SA: Key Facts
Summary 15 Vistula and Wólczanka SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Vistula and Wólczanka SA: Competitive Position 2006
CLOTHING IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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