Executive Summary
This Clothing & Footwear in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Executive Summary
Economic Backdrop
During the past eight years, Russia saw strong economic growth. Consumers have more disposable income, which continues to increase. According to official statistics, the average salary in 2006 was about Rb10,700 per month, up 25% on 2005. Positive economic trends influenced the growth of retail sales, which are expected to double between 2005 and 2010. Russia is now the world's twelfth largest retail market and retail is the fastest growing sector in the Russian economy. However, whilst the income of the economically active population increased, growth in incomes among vulnerable groups, such as pensioners, slowed noticeably. The number living below the official poverty line is still high at 22 million but fell by 20 million since 2000. Although the middle-income class grew substantially, the number is still matched by those living in poverty.
Emerging Middle-Class
The emerging middle-class in Russia favours higher growth in the clothing and footwear market. After the crisis in 1998-1999 and a difficult economic situation in the following years, now the number of people with higher incomes and considered to be middle-class is growing. It is estimated that middle class families spend a quarter of their incomes on clothing and footwear thus stimulating sales in this market.
Lack of Leading Companies
The clothing and footwear market in Russia is still quite fragmented and open to new entrants. There are no companies with a significant share of any major subsector, although players within socks, stockings and tights where there is less competition hold above average shares for the sector. The most poplar sector of the maket is the "middle-priced" segment, where the majority of clothing and footwer companies compete.
Domestic versus Multinational Brands
Consumers still prefer foreign brands to domestic ones. Many Russian clothing companies, whether they have their own brands or not, are exclusive distributors of various multinational brands. However, the number of Russian brands is increasing and gaining in popularity among consumers, as the number of Russian boutiques is growing in the central regions. However, the overall the share of Russian brands is still low.
Quality of Products versus Prices
Consumer choices are getting more sophisticated. They pay more attention to the quality of clothes and footwear and tend to choose more expensive goods over cheap one of poorer quality. This tendency is observed mainly in larger cities where incomes are higher than in the regions. The majority of companies aim to attract middle-class income consumers. However, the percentage of those who prefer cheaper clothing and footwear is still high due to the disproportional disposal of incomes in Russia and the large number of people still living below average standards.
TABLE OF CONTENTS CLOTHING AND FOOTWEAR IN RUSSIA: MARKET INSIGHT
EXECUTIVE SUMMARY
Economic Backdrop
Emerging Middle-Class
Lack of Leading Companies
Domestic versus Multinational Brands
Quality of Products versus Prices
KEY TRENDS AND DEVELOPMENTS
Lack of Leading Companies and Brands
Multinational versus National
Quality versus Price
Family Budget for Clothing and Footwear Increases
Regions versus Centres
Illegal Manufacturing
Changing Distribution Formats
MARKET DATA
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
DETSKIY MIR GROUP - CLOTHING AND FOOTWEAR - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Detskiy Mir Group: Key Facts
Summary 3 Detskiy Mir Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Detskiy Mir Group: Competitive Position 2006
GLORIA JEANS CORP - CLOTHING AND FOOTWEAR - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gloria Jeans Corp: Key Facts
Summary 6 Gloria Jeans Corp: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Gloria Jeans Corp: Competitive Position 2006
OBUV ROSSII OOO - CLOTHING AND FOOTWEAR - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Obuv Rossii OOO: Key Facts
Summary 9 Obuv Rossii OOO: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Obuv Rossii OOO: Production Statistics 2006
COMPETITIVE POSITIONING
SELA FASHION DESIGN LTD - CLOTHING AND FOOTWEAR - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sela Fashion Design Ltd: Key Facts
Summary 12 Sela Fashion Design Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sela Fashion Design Ltd: Competitive Position 2006
ZAO MILAVITSA - CLOTHING AND FOOTWEAR - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 ZAO Milavitsa: Key Facts
Summary 15 ZAO Milavitsa: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 ZAO Milavitsa: Competitive Position 2006
CLOTHING IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
FOOTWEAR IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
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