View the Executive Summary

Companies Profiled in the Report include:

JENNY PACKHAM (LONDON) LTD, THE COLLECTION DESIGNED BY IAN STUART LIMITED, ELLIS BRIDALS, BENJAMIN ROBERTS LIMITED

1. Market Definition REPORT COVERAGE MARKET SECTORS MARKET TRENDS Off the Peg Covering the Costs More Weddings in Approved Premises Table 1: The Number of Weddings in England and Wales by Manner of Wedding Solemnisation, 2001-2005 Figure 1: The Number of Weddings in England and Wales by Manner of Wedding Solemnisation, 2001-2005 Older Brides Table 2: Average Age of Bride at First Marriage in England and Wales, 2001-2005 Table 3: Women Marrying for the First Time in England and Wales by Selected Age Band, 2001-2005 Figure 2: Women Marrying for the First Time in England and Wales by Selected Age Band, 2001-2005 Paradise Found Dream Destinations — Not So Happy for the Guests Disney Does Bridal Weddings on the Box Wedding Dresses Helping Charities All in the Planning Wedding Fashion Real Brides ECONOMIC TRENDS Population Table 4: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006 Table 5: The UK Female Population by Age (000), 2001, 2005, 2011 and 2021 Table 6: UK Families by Type (000), Spring 1996 and 2004 Gross Domestic Product Table 7: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006 Inflation Table 8: UK Rate of Inflation (%), 2002-2006 Unemployment Table 9: Actual Number of Unemployed Persons in the UK (million), 2002-2006 Household Disposable Income Table 10: UK Household Disposable Income Per Capita (£), 2002-2006 MARKET POSITION The UK Overseas 2. Market Size NUMBER OF WEDDINGS England and Wales Table 11: The Number of Weddings in England and Wales, 2001-2005 Figure 3: The Number of Weddings in England and Wales, 2001-2005 Weddings by Previous Marital Status Table 12: The Number of Weddings in England and Wales by Previous Marital Status, 2001-2005 Weddings by Time of Year Table 13: The Number of Weddings in England and Wales by Time of Year, 2001-2005 Scotland Table 14: The Number of Weddings in Scotland, 2001-2005 Figure 4: The Number of Weddings in Scotland, 2001-2005 Northern Ireland Table 15: The Number of Weddings in Northern Ireland, 2001-2005 Figure 5: The Number of Weddings in Northern Ireland, 2001-2005 The UK COST OF WEDDINGS Table 16: Average Weddings Costs by Item of Expenditure (£ and %), 2005 THE TOTAL MARKET BY MARKET SECTOR Retail The Wedding Dress Retail Market Value Table 17: The Estimated UK Bridalwear Retail Market by Value at Current Prices (number, £ and £m), 2001-2005 Figure 6: The Estimated UK Bridalwear Retail Market by Value at Current Prices (£m), 2001-2005 Manufacturing Budget Dresses OVERSEAS TRADE Imports Exports 3. Industry Background RECENT HISTORY Chinese Textiles Quota Restrictions Table 18: Quantitative Limits for the Categories Covered by the EU/Mainland Memorandum of Understanding on the Export of Certain Chinese Textiles and Clothing Products to the EU (tonnes and 1,000 pieces), 2005-2007 New Ownership of Bridal Buyer, The National Wedding Show and British Bridal Exhibition New Trade Magazine Launched NUMBER OF COMPANIES EMPLOYMENT REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION HOW ROBUST IS THE MARKET? LEGISLATION KEY TRADE ASSOCIATIONS Bridal Industry Suppliers Association British Bridalwear Association Ltd Retail Bridalwear Association Ltd UK Alliance of Wedding Planners Ltd Other Associations Association of Suppliers to the British Clothing Industry UK Fashion Exports 4. Competitor Analysis INTRODUCTION THE MARKETPLACE Bridal Magazines Table 19: Top Ten Consumer Bridal Magazines by Average Net Monthly Circulation, 2006 MARKET LEADERS Manufacturers Table 20: Leading Bridalwear Manufacturers Operating in the UK by Main Media Advertising Expenditure, Year Ending June 2007 Designers Alan Hannah Ltd Ana Cristache London Ltd Elizabeth Todd Ltd Hayley J Couture Hollywood Dreams Ltd Ian Stuart Ltd Jenny Packham London Ltd Kate Sherford Louise Selby Stewart Parvin Ltd Retailers Benjamin Roberts Ltd Bird's Bridal Ltd Ellis Bridals Go Bridal Ltd Miss Bush Bridalwear Groomswear Suppliers Anthony Formalwear Ltd Fantasy Waiscoats.co.uk Tartanweb Scotland Ltd Online Wedding Services Companies OUTSIDE SUPPLIERS Emmy Ltd Jupon Ltd Yarwood-White Ltd The Bespoke Wedding Company MARKETING ACTIVITY Main Media Advertising Expenditure Table 21: Main Media Advertising Expenditure by Bridalwear Manufacturers (£000), Years Ending June 2006 and 2007 Table 22: Main Media Advertising Expenditure by Bridalwear Retailers (£000), Years Ending June 2006 and 2007 Exhibitions — Trade The British Bridal Exhibition, Harrogate International Exhibition of Textile Machinery Exhibitions — Consumer The Designer Wedding Show National Wedding Shows The Wedding Extravaganza Show Exhibitions — Overseas The US UK and Europe Industry Awards Bridal Buyer Awards Wrapit Wedding Industry Awards The Wedding Ideas Awards Fashion Awards Wedding Awards Destination and Venue Awards 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour THE WEDDING DAY Planning As Soon as the Date is Decided Up to 1 Year Before Up to 6 Months Before Up to 3 Months Before Up to 6 Weeks Before Up to 4 Weeks Before 10 Days to a Week Before Day Before Wedding Etiquette Receiving Line Toasts and Speeches The First Dance The Bride The Bridegroom The Best Man Chief Bridesmaid/Maid of Honour Bride's Father Bride's Mother Ushers WEDDING DRESS FABRICS Duchess Satin Silk Georgette Organza Taffeta Tulle Chiffon Italian Satin Crepe Velvet 7. Current Issues OVERVIEW 8. The Global Market MARKET SIZE FUTURE DEVELOPMENTS 9. Forecasts INTRODUCTION The Economy Population Table 23: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011 Gross Domestic Product Table 24: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2007-2011 Inflation Table 25: Forecast UK Rate of Inflation (%), 2007-2011 Unemployment Table 26: Forecast Actual Number of Unemployed Persons in the UK (million), 2007-2011 FORECASTS 2006 TO 2010 FUTURE TRENDS 10. Company Profiles JENNY PACKHAM (LONDON) LTD Company Information Product Information THE COLLECTION DESIGNED BY IAN STUART LIMITED Company Information Product Information ELLIS BRIDALS Company Information Product Information Financial information BENJAMIN ROBERTS LIMITED Company Information Product Information Financial Information 10. Consumer Confidence METHODOLOGY KEY FINDINGS THIS QUARTER THE WILLINGNESS TO BORROW Confidence Improves Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007 Willingness to Borrow Slips Slightly Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007 SPENDING FROM SAVINGS Slight Increase in Spending from Savings Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007 Saving Grows in Relative Importance Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007 11. Further Sources Associations Publications General Sources Government Publications Other Sources Bisnode Sources

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