Asics Corporation is a manufacturer and retailer of shoes for a wide range of sporting activities. It also produces apparel and accessories for a number of different sporting activities. The Asics group has a substantial global presence with 28 subsidiary companies and six affiliates in 16 countries.
The company has two main brands: Asics, which is a high performance brand for footwear and apparel; and Onitsuka Tiger, which is a sportstyle brand for footwear and apparel. Asics is the world’s fifth largest brand in the sports shoe market.
The future looks good for Asics. The overseas market for sporting goods is expected to remain solid, backed by keener interest in sporting activities. While Asics' focus will remain on running shoes, it is looking to develop its range of apparel, sportstyle products and children’s products. From an international perspective, Asics sees China and Taiwan as areas for potential growth.
Performance Apparel Market reports provide you with business and market analysis of worldwide trends in high performance activewear and corporate appare and contain:
Why performance apparel?
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry. Market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, running, cycling, hiking, mountaineering, swimming, sailing, windsurfing, ballooning, parachuting, snowboarding, and ski-ing.
Exciting innovations are emerging in fire retardant materials and those which protect against extreme temperatures. Added to that is the growing market for corporatewear – which, in some cases, is becoming increasingly fashion-oriented, and increasingly, high-tech fabrics and apparel designed for high performance wear are crossing over the boundary into everyday fashion.
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