The study covers the world outlook for Smart Fabrics & Interactive Textiles across more than 200 countries and the world’s top 2000 cities. Estimates are given for the latent demand, or potential industry earnings, for each country (in US$). The statistical tables also show how the demand is divided across the world’s regional and national markets (percent share of each country within its region and the globe). Furthermore, for each country, forecasts are provided of how the demand grows over time. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others.
This study does not report actual sales data (which are simply unavailable, in a comparable and consistent manner). Instead, all reported figures should be seen as estimates of past and future levels of latent demand.
Sales do not always equate to latent demand due to exchange rate abnormalities. In this report, all figures assume the long-run efficiency of currency markets. Figures, therefore, equate values based on purchasing power parities across countries. Short-run distortions in the value of the dollar, therefore, do not figure into the estimates.
This report does not discuss the specific players in the market, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
TABLE OF CONTENTS (Condensed)
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World Outlook for On-line Apparel
World Outlook for Women's Plus-Size Clothing
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