CHILDRENSWEAR RETAILING IN THE UK

Order #: T1041_2006TX; US$1795 / €1495
Published by Mintel, Jan 2006; 119 Exhibits

This report on Childrenswear Retailing in the UK provides detailed coverage on the clothing market in the United Kingdom as well as surrounding retailers. It includes major and mini retailers' profiles, a European outlook, consumer trends, forecasts, and market analyses, offering invaluable insights for new entrants and existing operators alike.

The report answers probing questions across all areas of the sector in that market: what is the impact of non-specialist channels of distribution? Which market leaders will retain their position, and how? What structures are proving effective - partnerships, shop-in-shops, franchised stores, organic openings, acquired units? Who is taking over who, who is being bought-out, and who is moving from public to private? How do cross-border movements affect the market? What trends are forecast, and which players will buck them?

Mintel’s last report on Childrenswear Retailing was published in May 2003. Since then the market has continued to be very fragmented and competitive. There are just two major specialists – Adams and Mothercare – with the latter moving strongly into recovery and growth, and the former appearing decidedly more challenged. There are also a declining number of independent specialists. The growth in the childrenswear sector is seen in the expansion of the non-specialists.

While there are big non-specialist players in the middle mainstream sector – ie Next, M&S – they face the ongoing challenge ‘pincer movement’ growth seen at the lower end with the value retailers and discounters, and at the upper mainstream end with some of the adult clothing specialists such as Monsoon. There is also a very small, but growing and high profile, designer brand element in childrenswear (ie Baby Dior, DKNY etc).

About this Childrenswear Retailing in the UK report:

Mintel’s new market intelligence report provides the user with a fresh insight into an ultra competitive market.

Compiling together the most sought-after trend data and authoritative, independent market analysis, it offers you a vital way of fully understanding the retail market for childrenwear. It also offers you unique findings from exclusive consumer research; invaluable information that will enable you to tailor your business to real consumer demand. Mintel’s research report has been designed to help you:

• Analyse consumer typologies, preferences and habits
• Track market sizes, driving forces and segmentation
• Gain an insight into retail practices and operational issues directly from industry members
• Understand the degree of purchasing power that children have on the market
• Analyse specialist, non-specialist and supermarket retailer
• Identify key areas of growth, such as relatives and friends purchasing children’s wear as gifts.
• Pinpoint market potential before your competitors
• Look at future opportunities in regards to Internet penetration
• Find a way of differentiating your company/brand in this competitive market
• Identify the ‘Top Seven’ factors that influence consumers
• Measure market forecasts and build realistic business models.
• Examine the effects of the 2005 expenditure decline and the 10-year price deflation trend on the children’s wear retailing market.

Adams, Mothercare, Daisy & Tom, Mamas and Papas, Debenhams, John Lewis, House of Fraser, Selfridges, Marks & Spencer, Baby Gap/Gap Kids, Jigsaw, Matalan, Primark, Peacocks, Ethel Austin, Tesco, Sainsbury’s – Tu, Redcats, Boden

• Main themes
• Definitions
• Research methodology
• Consumer research
• ACORN
• Other research
• Abbreviations

• The market
• Crowded and competitive
      -Figure 1: Type of outlet used to buy children's clothing or babywear in the last 12 months, September 2005
• Price deflation continues, but value more important than lowest price
• Getting consumers to spend more on fewer children
      -Figure 2: Child population trends, by age group, 2000-10
• The gift opportunity
• Customer types
• Need for differentiation
• Stretching the price architecture
• Broad appeal of supermarkets threatens all retailers
• Space expansion vs portfolio refurbishment
• Appealing to parent and child…
• …With store environments and visual merchandising…
• …because children think shopping is boring
• The tweenage challenge
• The future

• All retail sales
• Retail sales through clothing specialists
      -Figure 3: Sales through clothing retailers, at current and constant 2000 prices, 2000-05
• Sales through non-specialist non-food retailers
      -Figure 4: Sales through non-specialist, non-food retailers, at current and constant 2000 prices, 2000-05

    -Figure 5: Number of VAT-based businesses selling clothing, by turnover size band, 2001-04
    -Figure 6: Percentage change in Number of VAT-based businesses selling clothing, by turnover size band, 2001-04
• Channels of distribution
      -Figure 7: Childrenswear retail channels of distribution, 2005
• Trade association

• Total expenditure on childrenswear
      -Figure 8: UK consumer expenditure on childrenswear, at current and constant 2000 prices, 2000-05
      -Figure 9: Structure of the childrenswear market, at current prices, 2000-05
      -Figure 10: Structure of the childrenswear market, at current prices, 2000 and 2005
      -Figure 11: Structure of the childrenswear market, at constant 2000 prices, 2000-05

• PDI and consumer expenditure
      -Figure 12: PDI and consumer expenditure, at current and constant 2000 prices, 2000-10
• Population
      -Figure 13: Child population trends, by age group, 2000-10
      -Figure 14: UK population, by age group, 2000-10
• Socio-economic groupings
      -Figure 15: Socio-economic groupings, 2000, 2005 (est) and 2010 (proj)
• Gifting
• Fashion
• Sizing

• Children aged 7-10
• Who 7-10-year-olds go shopping with
      -Figure 16: Who 7-10-year-olds go shopping with, 2001 and 2005
• Who chooses their clothes
      -Figure 17: Who chooses the clothes for 7-10-year-olds, 2001 and 2005
• Attitudes of 7-10s towards clothes and fashion
      -Figure 18: 7-10-year-olds’ attitudes towards clothes and fashion, 2001 and 2005
• Children aged 11-14
• 11-14s’ frequency of shopping
      -Figure 19: Frequency of shopping, by 11-14 year-olds, 2001 and 2005
• Who 11-14-year-olds go shopping with
      -Figure 20: Who 11-14-year-olds go shopping with, 2001 and 2005
• Amount of say that 11-14s have about the clothes they wear
      -Figure 21: 11-14-year-olds – the amount of say they have about what they wear, 2001 and 2005
• Attitudes of 11-14s towards clothes and fashion
      -Figure 22: 11-14-year-olds’ attitudes towards clothes and fashion, 2001 and 2005

• Key consumer findings
• Where do consumers shop for children’s clothing?
      -Figure 23: Outlets used to buy children's clothing or babywear in the last 12 months, September 2005
• Purchasing trends by store type
      -Figure 24: Type of outlet used to buy children's clothing or babywear in the last 12 months, September 2005
• Clothing specialists
      -Figure 25: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
      -Figure 26: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by presence of children and lifestage, September 2005
• Department/variety stores
      -Figure 27: Department/variety stores used to buy children's clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
• Women with babies and toddlers like Boots
      -Figure 28: Department/variety stores used to buy children's clothing or babywear in the last 12 months, by presence of children and lifestage, September 2005
• Supermarkets/value retailers
      -Figure 29: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
      -Figure 30: Value retailers and supermarkets used to buy children's clothing or babywear in the last 12 months, by presence of children, lifestage and Mintel's Special Groups, September 2005
• Other channels

• TGI
      -Figure 31: 11-14-year-olds’ agreement with attitudinal statements about clothes/fashion, 2005
      -Figure 32: 11-14-year-olds’ agreement with attitudinal statements about clothes/fashion, 2005
      -Figure 33: 11-14-year-olds – the amount of say they have about what they wear, 2005
      -Figure 34: Who 7-10-year-olds go shopping with, 2005
      -Figure 35: Frequency of shopping by 11-14-year-olds, 2005
      -Figure 36: Who 11-14-year-olds go shopping with, 2005
      -Figure 37: 11-14-year-olds – who pays and if allowance received, 2005
• Mintel's research
      -Figure 38: Clothing specialists used to buy children’s clothing or babywear in the last 12 months, by region and Mintel’s Special Groups, September 2005
      -Figure 39: Clothing specialists used to buy children's clothing or babywear in the last 12 months, by media usage and store used regularly for grocery shopping, September 2005
      -Figure 40: Department/variety stores used to buy children’s clothing or babywear in the last 12 months, by region and Mintel's Special Groups, September 2005
      -Figure 41: Department/variety stores used to buy children’s clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
      -Figure 42: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by region and Mintel’s Special Groups, September 2005
      -Figure 43: Value retailers and supermarkets used to buy children’s clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commercial TV viewing, September 2005
      -Figure 44: Other channels used to buy children’s clothing or babywear in the last 12 months, by age, socio-economic group and ACORN category, September 2005
      -Figure 45: Other channels used to buy children's clothing or babywear in the last 12 months, by region, lifestage, age of respondent’s children and Mintel’s Special Groups, September 2005
      -Figure 46: Other channels used to buy children's clothing or babywear in the last 12 months, by media usage, store used regularly for grocery shopping and commericial TV viewing, September 2005
      -Figure 47: Childrenswear purchasers, by store type, by age, socio-economic group and ACORN category, September 2005
      -Figure 48: Childrenswear purchasers, by store type, by region, lifestage, age of respondent’s child and Mintel’s Special Groups, September 2005

    -Figure 95: Market shares of childrenswear, by value, by type of outlet, 1999-2005
    -Figure 96: Childrenswear market shares of named retailers, 2000-05

• Specialists
• Adams
      -Figure 97: Adams Childrenswear Ltd, financial performance, 2000-04
• Mothercare
      -Figure 98: Mothercare Plc, outlet numbers, 2001-05
      -Figure 99: Mothercare, financial performance, 2001-05
• Daisy & Tom
• Mamas and Papas
• Department stores
• Debenhams
      -Figure 100: Debenhams, UK and Ireland planned store opening programme, spring 2006-autumn 2007
      -Figure 101: Childrenswear collections at Debenhams
      -Figure 102: Debenhams, group financial performance, 2001-05
• John Lewis
      -Figure 103: John lewis, department stores, financial performance, 2000-05
• House of Fraser (HoF)
• Selfridges
• TJ Hughes
• Variety stores
• Boots
• Bhs
      -Figure 104: Bhs Ltd, financial performance, 2001-05
• Marks & Spencer
      -Figure 105: M&S, financial performance, 2001-05
• Woolworths
      -Figure 106: Woolworths, store numbers and sales area, 2001-05
      -Figure 107: Woolworths plc, financial performance, 2001-05
• Multiple specialist clothing chains
• Baby Gap/Gap Kids
      -Figure 108: Gap, UK store numbers and estimated financial performance, 2001-05
      -Figure 109: H&M Ltd, financial performance and store numbers, 2000-04
• New Look
      -Figure 110: New Look, financial performance, 2001-05
• Next
      -Figure 111: Next, financial performance, 2001-05
• Monsoon
      -Figure 112: Monsoon plc, financial performance, 2001-05
• Other clothing specialists
• Arcadia Group
• Jigsaw
• Mackays
• Value clothing retailers
• Matalan
      -Figure 113: Matalan, financial performance, 2001-05*
• Primark
      -Figure 114: Primark, outlet data, 2000-04
      -Figure 115: Primark, financial performance, 2000-04
• Peacocks
      -Figure 116: Peacocks, financial performance, 2001-05
• Ethel Austin
• MK One
• Supermarkets
• George at Asda
      -Figure 117: George childrenswear collections, 2005
• Tesco
• Sainsbury’s – Tu
• Mail order/Internet
• Littlewoods Home Shopping
• The Shop Direct Group
• Otto (UK) – Grattan and Freemans
• Redcats
• Boden
• The sports sector

• A difficult year
• The biggest challenge is price and competition… and the media
• Supermarkets are winners, but others shine too for different attributes
• Best-selling product categories
• Brands vs own-brands
• The gift market is not just for newborns
• Price sensitivity increasing
• Fashion is an increasing influence
• Children have an increasing say
• Appealing to parent and child
• The Internet is an opportunity
• Future prospects remain challenging

• Future prospects remain challenging
• Factors most likely to influence the market
• Who will do well/badly
• Recommendations for retailers to maximise their potential

    -Figure 118: Forecast of the UK market for childrenswear, at current prices, by sector, 2005-10
• Tougher trading conditions
      -Figure 119: Forecast of the UK market for childrenswear, at current and constant prices, 2005-10
• Continued deflation
• Gifting to aid growth
• Fashion drive – growing older younger:
• Factors used in the forecast

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