This report examines the retail market for children's clothing in the USA. The children’s clothing market, defined as sleepwear, underwear, daywear and outerwear for kids 0 to 12, is estimated to be worth $30.6 billion in sales in 2005. This Figure is up from $27.1 billion in 2002, in current terms. The category is somewhat limited by the large numbers who are unwilling to pay premiums and instead, shop at discount stores. However, the growth in the past four years has been driven by consumers’ need for more plus size kids’ clothing and the growing diversity in the U.S. Indeed, blacks and Hispanics are more likely to spend larger sums on children’s clothing than other groups. Hispanic families, in particular, tend to have more kids for whom to buy.
TABLE OF CONTENTS
Introduction and Abbreviations
Market Segmentation
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