This report examines the retail market for children's clothing in the UK. Since Mintel’s January 2004 report, the market has continued to grow, despite a declining child population in the UK and deflationary pressures. Strong economic conditions have helped to fuel growth, although this has chiefly been at extreme ends of the market and at the expense of mid-market retailers. Own label retailers, particularly the clothing multiples, dominate the children’s wear market. Value retailers and supermarkets have helped to shape the market with wide availability of low cost fashion items. More recently these retailers have introduced segmentation and tiered pricing in order to differentiate their offerings. This is helping to further grow value within the market. Girls’ wear is the main segment of the market, buoyed by a growing interest in fashion among younger girls and dedicated young teen sub-brands.
Mintel’s new market intelligence report provides the user with a fresh insight into a market that, in some sectors at least, is successfully innovating to meet demand.
Compiling together the most sought-after trend data and most authoritative, independent market analysis, it offers you a vital way of fully understanding the children’s clothing market. It also offers you unique findings from exclusive consumer research; invaluable information that will enable you to tailor your business to real consumer demand. Mintel’s research report has been designed to help you:
Intriguing findings include:
The percentage of children receiving new jeans in 2005 (76%) has risen significantly since 2001 (55%) reflecting the continuing popularity of denim and the growing trend for casual dress, which now sees jeans as acceptable wear for almost any situation.
According to the girls, they are most likely to choose the clothes themselves (82% of girls and 68% of boys).
More than half (51%) of children aged 11-14 like to keep up with the latest fashions and around 40% of both genders consider it important to be trendy.
Companies mentioned in the report include:
Adams (adams kids), Asda (George), Bhs (including Tammy), Boots , Debenhams, Gap, H&M, Marks & Spencer, Mothercare, Next plc, Tesco, Woolworths
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Introduction and Abbreviations
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