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DESIGNER CLOTHING IN THE UK

Order #: T1387_2006TX; US$1800.00
Published by Mintel, Aug 2006; 40 Exhibits

Flag Mintel’s last report on the Designerwear Market was published in 2004. Then there were the first movements to the designer sector trading up to differentiate itself from the overall democratisation of luxury, and from mainstream interpretations. Mintel highlighted the emergence of Demi-Couture.

Into 2005 and 2006, the factors influencing the designerwear market have been consumer confidence/disposable income levels; employment; fashion trends; the growth of other ‘luxury’ goods and experiences; and population age shifts, with greater numbers of older people but who think and act younger.

Within the context of this report, designerwear is defined as:

Summary of main trends

Main themes of the report


Companies mentioned in the report include:

Aeffe Fashion Group, Armani Group, Burberry, Chav association, Future plans, Calvin Klein (Phillips-Van Heusen/Warnaco Group), Chanel, Christian Dior, Galliano launches diffusion, Dolce & Gabbana, Gucci Group, LVMH, Donna Karan, Celine e, Kenzo, Marc Jacobs, Matthew Williamson Pucci, Paul Smith, Prada, Ralph Lauren, Tommy Hilfiger, Valentino Fashion Group, Hugo Boss & Valentino, Versace, Vivienne Westwood, Menswear specialist designers, Ozwald Boateng, Richard James, Debenhams









TABLE OF CONTENTS



Introduction and Abbreviations

  • Summary of main trends
  • Main themes of the report
  • Hypothesis:
  • Definitions
  • Consumer research
  • ACORN
  • Advertising data
  • Abbreviations

    Executive Summary

  • Selectively extravagant driving market
  • Clothing sector ‘Figure of 8’ – buoyant at the top and bottom
  • Diffusion lines
  • Democratisation of designer goods
  • Increased differentiation
  • Something different – smaller designer labels
  • Future growth looks rosy

    Market Drivers PDI and consumer expenditure
        - Figure 1: PDI and consumer expenditure at constant prices, 2000-06

  • Consumers are more choosy – selective extravagance
  • Clothing prices generally down, but designerwear up
  • Fashion trends drivers
  • Consumer attitudes towards fashion are changing
        - Figure 2: Agreement with selected lifestyle statements, by gender, 2001-05
  • Socio-economic status
        - Figure 3: Socio-economic status, by gender and socio-economic group, 2001-06
  • More AB workers are good for designer market
  • Looking well-dressed
  • Keeping up with the latest fashions
  • Population
        - Figure 4: UK population, demographic changes, by age, 2001-06
  • Population and the adult market
  • An increase in the number of 15-24-year-olds
  • A decline in 25-34s
  • An increase in over-55s acting ten year younger
  • Other factors
  • Rise of Pre-Collections
  • Influence of celebrities
  • A new breed of female consumer wanting purist fashion
  • Consumer awareness of eco/ethical issues
  • Counterfeiting and parallel trading
  • High-street interpretationsOrderGlobal travellers
  • Population and the childrenswear market
  • Designer babywear potential
  • Kids are fashion-aware younger
  • Appendix
  • TGI
  • Looking well-dressed
        - Figure 5: Agreement with the statement ‘It is important to me to look well dressed’, men, by age and socio-economic group, 2001-05
        - Figure 6: Agreement with the statement ‘It is important to me to look well dressed’, women, by age and socio-economic group, 2001-05
  • Keeping up with the latest fashions
        - Figure 7: Agreement with the statement ‘I like to keep up with the latest fashions’, men, by age and socio-economic group, 2001-05
        - Figure 8: Agreement with the statement ‘I like to keep up with the latest fashions’, women, by age and socio-economic group, 2001-05
  • Designer labels
        - Figure 9: Agreement with the statement ‘A designer label improves a person’s image’, men, by age and socio-economic group, 2001-05
        - Figure 10: Agreement with the statement ‘A designer label improves a person’s image’, women, by age and socio-economic group, 2001-05

    Market Size

  • Clothing retail sales trends
  • Clothing retailers – 2005/06
        - Figure 11: Consumer spending on men’s and women’s garments (outer and underwear), 2001-05
  • Clothing market overview
  • Designer market
  • Early part of decade patchy
        - Figure 12: Spending on men’s and women’s designerwear (outer and underwear), 2001-05
  • 2005 buoyant
  • Need for ‘must-have’ factor in selective extravagance
  • ‘Because I’m worth it’
  • New top-end menswear customers
  • Limited is desirable – and reaches mainstream
  • Children’s and baby designerwear
        - Figure 13: Consumer spending on childrenswear total (outer and underwear) and childrenswear designer sales, 2001-05
  • Influences on designer childrenswear
  • Gender differences
  • Fashion-conscious teens need the right environment

    Market Segmentation
        - Figure 14: Consumer spending on women’s and men’s designerwear, 2000-05

    The Supply Structure

  • Overview
        - Figure 15: Corporate ownership of designer brands, 2006
  • Aeffe Fashion Group
  • Armani Group
  • Burberry
  • Chav association
  • Future plans
  • Calvin Klein (Phillips-Van Heusen/Warnaco Group)
  • Chanel
  • Christian Dior
  • Galliano launches diffusion
  • Dolce & Gabbana
  • Gucci Group
  • Designer changes
  • Alexander McQueen expands and launches McQ diffusion
  • Stella has been growing and may go eco
  • Balenciaga breaks even and stages major exhibition in Paris
  • LVMH
  • Donna Karan improves
  • Celine expands
  • New creative momentum at Kenzo
  • Marc Jacobs to open in London
  • Matthew Williamson to develop Pucci
  • Paul Smith
  • Prada
  • Ralph Lauren
  • Moving upmarket
  • Sports associations
  • Tommy Hilfiger
  • More control, and celebrity link-upsAdvertisement
  • Recovery and growth strategy
  • Valentino Fashion Group: Hugo Boss & Valentino
  • Versace
  • Vivienne Westwood
  • Other designers
        - Figure 16: Smaller designer clothing companies, 2005
  • Menswear specialist designers
  • Ozwald Boateng
  • Richard James
  • Timothy Everest
  • Retail partnerships with designers
  • Debenhams
        - Figure 17: Designers at Debenhams collections, 2006

    Advertising and Promotion

  • Designer spending up
  • Above-the-line essential to support designer labels
  • Womenswear takes most
  • CK targets men
  • Hey big spenders
  • Celebrity
        - Figure 18: Main monitored media spend, by selected main designer clothing company, 2003-05

    Distribution
        - Figure 19: UK retail value sales of total designerwear (men's and women's), by outlet type, 2001-05

  • Men’s and women’s designerwear
  • High street
  • Department stores
  • Discount factory outlets declining
  • Internet growing slowly
  • Childrenswear

    The Consumer – Product Purchasing
        - Figure 20: Items of designer clothing purchased in the last 12 months, March 2006

  • Democratisation of the designerwear market
  • ‘Masstige’ brands
        - Figure 21: Purchasing of any item of designer clothing by socio-economic status and ACORN catgeory, March 2006
  • 15-19 consumers are key purchasers
        - Figure 22: Purchasing propsenity of any item of designer clothing, by gender and age, March 2006
  • Men vs women
  • Other points of interest
  • CHAID analysis
        - Figure 23: CHAID analysis on items of designer clothing purchased, March 2006
  • Men more likely to buy designerwear
  • Designer goods have lower appeal to women

    Detailed Demographics
        - Figure 24: Items of designer clothing purchased in the last 12 months, March 2006
        - Figure 25: Items of designer clothing purchased the last 12 months, March 2006

    The Consumer – Purchasing Motivations
        - Figure 26: Purchasing motivations for designer clothing, March 2006

  • Designerwear as a self-reward
  • Tribal label or true differentiation?
        - Figure 27: Purchasing designer clothing as an essential wardrobe item and purchasing as a treat, May 2006
  • Designerwear as key pieces
  • Popularity of designer clothing for luxury gifts
        - Figure 28: Motivations for purchasing/receiving designer clothing, by age, May 2006
  • Men more likely to consider designerwear as essential
        - Figure 29: Motivations for purchasing/receiving designer clothing, by gender, May 2006
  • Men vs. women
  • Other findings

    The Future

  • Market drivers
  • Economic growth
        - Figure 37: Projected changes in UK population by age, 2006-11
        - Figure 38: Projected number of men and women by socio-economic status, 2006-11

    Forecast

  • Breaking the £2 billion barrier
        - Figure 39: Forecast of consumer spending on women’s and men’s designerwear, 2006-11
        - Figure 40: Indexed growth of women’s and men’s designerwear, 2001-11 (forecast)
  • Factors incorporated in the forecast
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
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