• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream wipe marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies (including mass marketers, supermarkets stores and drugstores)
• The Consumer (who's buying what, and where) The Products
• Trends and Opportunities
• Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report If your company is already competing in the pre-treated wipes market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for pretreated wipes, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for pretreated wipes based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for personal and household pretreated wipes Research and development professionals stay on top of competitor initiatives and explore demand for pretreated wipes. Advertising agencies working with clients in the pretreated wipe industry understand the product to develop messages and images that compel consumers to purchase these products.

Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary

• Scope
• Methodology
• Market Size and Growth
  • Figure 1-1 U.S. Pretreated Wipes Retail Market Sales, 2001-2005
  • (in billion $)
  • Table 1-1 IRI-Tracked Sales of Pretreated Wipes, 2001-2005 (in million $)
  • Market Composition
  • A Market for Big Players
  • Table 1-2 IRI-Tracked Sales of Top Ten Pretreated Wipes Marketers, 2001-2005 (in million $)
  • Top Brands
  • Table 1-3 IRI-Tracked Sales of Top Ten Pretreated Wipes Brands, 2001-2005 (in million $)
• Marketing Dynamics
  
  • Advertising Expenditures
  • New Product Trends
• The Wipes Consumer
  • Table 1-4 U.S. Adults Using Wipes, by Category (%)
• Market Trends
  • Convenience
  • Portability and Single-use
  • Antibacterial Wipes and Consumer Health Concerns
  • Growth in Private Labels
  • Multi-Purpose Wipes on a Roll
  • Wipes for Specific Needs
  • Novel Applications
  • Wipes for Men
  • Artificial and Harmful Ingredients
  • Fragrances
  • Septic Safe
  • Industry Trend: Spunlace
  • Industry Trend: Soaring Raw Material Prices

Chapter 2 The Market

• Scope of Report
• Market Size and Growth
  • Figure 2-1 U.S. Pretreated Wipes Retail Market Sales, 2001-2005 (in billion $)
  • Table 2-1 IRI-Tracked Sales of Pretreated Wipes, 2001-2005 (in million $)
• Market Composition
  • Figure 2-2 Market Composition by Category Share of Pretreated Wipes, 2001-2005 (%)
• Personal Care Wipes
  • Table 2-2 IRI-Tracked Market Share of Personal Care Wipes, 2001-2005 (%)
  • Table 2-3 IRI-Tracked Sales of Personal Care Wipes, 2001-2005 (in million $)
• Baby Wipes
• Figure 2-3 IRI-Tracked Sales of Baby Wipes, 2001-2005 (in million $)
• Moist Towelettes
• Figure 2-4 IRI-Tracked Sales of Moist Towelettes, 2001-2005 (in million $)
• Household Wipes
  • Table 2-4 IRI-Tracked Market Share of Household Wipes Categories, 2001-2005 (%)
  • Table 2-5 IRI-Tracked Sales of Household Wipes, 2001-2005 (in million $)
  • Table 2-6 Sales Growth of Household Wipes Versus Household Cleaners, 2001-2004 (%)
• All-Purpose Wipes
• Figure 2-5 IRI-Tracked Sales of All-Purpose Cleaner, 2001- 2005 (in million $)
• Furniture Polish Wipes
• Figure 2-6 IRI-Tracked Sales of Furniture Polish/Cleaner, 2001-2005 (in million $)
• Glass Cleaner
• Figure 2-7 IRI-Tracked Sales of Glass Cleaner, 2001-2005 (in million $)
• Metal Cleaner
• Figure 2-8 IRI-Tracked Sales of Metal Polish Wipes, 2001-2005 (in million $)
• Scouring Cleaners
• Figure 2-9 IRI-Tracked Sales of Scouring Cleaner, 2001-2005 (in thousand $)
• Health and Beauty Care Wipes
  • Table 2-7 IRI-Tracked Sales of Health and Beauty Care Wipes, 2001-2005 (in million $)
• Factors Affecting Market Growth
  • Less Time, More to Do
  • Wipe On, Wipe Off
  • A Wipe for Every Age
  • Universal Positioning Platforms
  • Task Specific Versus Multi-Purpose
  • Private Labels
  • Antibacterial Wipes
  • Health and Beauty Care Wipes
• Market Outlook
  • Figure 2-10 Projected U.S. Pretreated Wipes Retail Market Sales, 2006-2010 (in billion $)

Chapter 3 Marketers

• Overview
  • A Market for Big Players
  • Figure 3-1 Market Composition of Pretreated Wipes, 2001 versus 2005 (%)
  • Kimberly-Clark and P&G Dominate the Market
  • Figure 3-2 Top Marketers of Pretreated Wipes by IRI-Tracked Shares, 2001 versus 2005 (%)
  • Table 3-1 IRI-Tracked Sales of Top Ten Pretreated Wipes Marketers, 2001-2005 (in million $)
  • Private Labels — Significant Market Presence
  • Figure 3-3 IRI-Tracked Sales of Pretreated Private Label Wipes, 2001-2005 (in million $)
  • Table 3-2 IRI-Tracked Sales of Pretreated Private Label Wipes by Segment*, 2001-2005 (in million $)
  • Table 3-3 Market Share of Pretreated Private Label Wipes by Segment*, 2001-2005 (%)
  • Major Brands Across Categories
  • Table 3-4 IRI-Tracked Sales of Top Ten Pretreated Wipes Brands, 2001-2005 (in million $)
  • Table 3-5 U.S. Pretreated Wipes Products: Selected Marketers, Brands, and Products
• Household Wipes
  • Figure 3-4 Top Marketers of Household Wipes by IRI-Tracked Sales Shares, 2001 versus 2005 (%)
  • Table 3-6 IRI-Tracked Sales of Top Ten Household Wipes Marketers, 2001-2005 (in million $)
  • Table 3-7 IRI-Tracked Sales of Top Five Household Wipes Brands, 2001-2005 (in million $)
  • All-Purpose Cleaners
  • Figure 3-5 Top Marketers of All-Purpose Cleaner by IRI-Tracked Shares, 2004 versus 2005 (%)
  • Table 3-8 IRI-Tracked Sales of Top Ten Marketers of All-Purpose Cleaner, 2001-2005 (in million $)
  • Brands
  • Table 3-9 IRI-Tracked Sales of Top Ten All Purpose Cleaner Brands, 2001-2005 (in million $)
  • Furniture Cleaner
  • Figure 3-6 Market Composition by IRI-Tracked Top Furniture Cleaner Marketers Share, 2004 versus 2005 (%)
  • Table 3-10 IRI-Tracked Sales of Top Ten Furniture Cleaner Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-11 IRI-Tracked Sales of Top Ten Furniture Cleaner Brands, 2001-2005 (in million $)
  • Glass Cleaner
  • Figure 3-7 Market Composition by Top Glass Cleaner Marketers Share, 2004 versus 2005 (%)
  • Table 3-12 IRI-Tracked Sales of Top Ten Glass Cleaner Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-13 IRI-Tracked Sales of Top Ten Glass Cleaner Wipes Brands, 2001-2005 (in million $)
  • Metal Polish Wipes
  • Figure 3-8 Market Composition by Top Metal Cleaner Marketers Share, 2004 versus 2005(%)
  • Table 3-14 IRI-Tracked Sales of Top Ten Metal Cleaner Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-15 IRI-Tracked Sales of Top Ten Metal Cleaner Brands, 2001-2005 (in million $)
  • Scouring Cleaners
  • Table 3-16 IRI-Tracked Sales of Top Scouring Cleaner Marketers, 2001-2005 (in thousand $)
  • Table 3-17 IRI-Tracked Sales of Top Scouring Cleaner Brands, 2001-2005 (in thousand $)
• Personal Care Wipes
  • Figure 3-9 Market Composition by Top Personal Care Wipes Marketers Share, 2001 versus 2005 (%)
  • Table 3-18 IRI-Tracked Sales of Top Ten Personal Care Wipes Marketers, 2001-2005 (in million $)
  • Table 3-19 IRI-Tracked Sales of Top Ten Personal Care Wipes Brands, 2001-2005 (in million $)
  • Baby Wipes
  • Figure 3-10 Market Composition by Top Baby Wipes Marketers Share, 2004 versus 2005 (%)
  • Table 3-20 IRI-Tracked Sales of Top Baby Wipes Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-21 IRI-Tracked Sales of Top Ten Baby Wipes Brands, 2001-2005 (in million $)
  • Kimberly-Clark
  • Table 3-22 IRI-Tracked Sales of Kimberly Clark’s Baby Wipes Brands, 2001-2005 (in million $)
  • Procter and Gamble
  • Table 3-23 IRI-Tracked Sales of P&G’s Baby Wipes Brands, 2001-2005 (in million $)
  • Moist Towelettes
  • Figure 3-11 Top Moist Towelette Marketers by IRI-Tracked Shares, 2004 versus 2005 (%)
  • Table 3-24 IRI-Tracked Sales of Top Ten Moist Towelette Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-24 IRI-Tracked Sales of Top Ten Moist Towelette Brands, 2001-2005 (in million $)
• Health and Beauty Care Wipes
  • Acne Treatment
  • Figure 3-12 Market Composition by Top Acne Treatment Wipes Marketers Shares, 2004 versus 2005 (%)
  • Table 3-25 IRI-Tracked Sales of Top Acne Treatment Wipes Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-26 IRI-Tracked Sales of Top Acne Treatment Wipes Brands, 2001-2005 (in million $)
  • Facial Cleansers
  • Figure 3-13 Market Composition by Top Facial Cleanser Wipes Marketers Shares, 2004 versus 2005 (%)
  • Table 3-27 IRI-Tracked Sales of Top Facial Cleanser Wipes Marketers, 2001-2005 (in million $)
  • Brands
  • Table 3-28 IRI-Tracked Sales of Top Facial Cleanser Wipes Brands , 2001-2005 (in million $)
  • Other Growth Segments of Health and Beauty Wipes
  • Table 3-29 IRI-Tracked Sales of Selected Health and Beauty Care Wipes Marketers and Brands, 2001-2005 (in thousand $)

Chapter 4 Competitive Profiles

• Kimberly-Clark Corporation
  • Overview
  • Brand Portfolio
  • Table 4-1 Selected Kimberly-Clark Corporation’s Pretreated Wipes Brands
  • New Kleenex Moist Cloth: A Gentle Touch
  • New Cottonelle for Kids
  • Price Hike on U.S. Consumer Tissue Products
  • Performance
  • Figure 4-1 IRI-Tracked Sales of Kimberly-Clark’s Pretreated Wipes, 2001-2005 (in million $)
• Procter & Gamble
  • Table 4-2 Selected Procter & Gamble’s Pretreated Wipes Brands
  • Kandoo, the New Line Extension for Kids
  • Mr. Clean Joins Hands On Network
  • Figure 4-2 IRI-Tracked Sales of Procter & Gamble’s Pretreated Wipes, 2001-2005 (in million $)
• The Clorox Company
  • Table 4-3 Selected Clorox Company’s Pretreated Wipes Brands
  • Clorox Still Dominates Household Wipes
  • Figure 4-3 IRI-Tracked Sales of Clorox Company’s Pretreated Wipes, 2001-2005 (in million $)
• Reckitt Benckiser Inc.
  • Overview
  • Table 4-4 Selected Reckitt Benckiser Inc.’s Pretreated Wipes Brands
  • New Product Introductions: The Company’s Lifeline
  • Figure 4-4 IRI-Tracked Sales of Reckitt Benckiser’s Pretreated Wipes, 2001-2005 (in million $)
• S. C. Johnson & Son Inc.
  • Overview
  • Table 4-5 Selected S.C. Johnson & Son Inc.’s Pretreated Wipes Brands
  • Environmental Assistance
  • Figure 4-5 IRI-Tracked Sales of S.C. Johnson and Son Inc.’s Pretreated Wipes, 2001-2005 (in million $)
• Playtex Products Inc.
  • Table 4-6 Selected Playtex Products Inc.’s Pretreated Wipes Brands
  • Playtex Streamlines
  • Figure 4-6 IRI-Tracked Sales of Playtex Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)
• Johnson & Johnson
  • Revenue (2005): $50.5 billion
  • Overview
  • Table 4-7 Selected Johnson & Johnson’s Pretreated Wipes Brands
  • Figure 4-7 IRI-Tracked Sales of Johnson & Johnson’s Pretreated Wipes, 2003-2005 (in million $)
• Unilever NV
  • Revenue (2004): $54.4 billion
  • Overview
  • Table 4-8 Selected Unilever Pretreated Wipes Brands
  • Figure 4-8 IRI-Tracked Sales of Unilever’s Pretreated Wipes, 2003-2005 (in million $)
• Orange Glo International
  • Table 4-9 Selected Orange Glo International’s Pretreated Wipes Brands, 2004-2005
  • Figure 4-9 IRI-Tracked Sales of Orange Glo’s Pretreated Wipes, 2001-2005 (in million $)
• Georgia-Pacific Corporation
  • Overview
  • Table 4-10 Selected Georgia-Pacific Corporation’s Pretreated Wipes Brands
  • Koch Industries Acquires Georgia-Pacific for $21 Billion
  • Figure 4-10 IRI-Tracked Sales of Georgia Pacific Corporation’s Pretreated Wipes, 2001-2005 (in million $)
• Rockline Industries Inc.
  • Table 4-11 Selected Rockline Industries Inc.’s Pretreated Wipes Brands
  • Mopping up New Ideas
  • Figure 4-11 IRI-Tracked Sales of Rockline Industries Inc.’s Pretreated Wipes, 2001-2005 (in million $)
• Nice-Pak Products Inc.
  • Table 4-12 Selected Nice-Pak Products Inc.’s Pretreated Wipes Brands, 2004-2005
  • Innovation Spree
  • Figure 4-12 IRI-Tracked Sales of Nice-Pak Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)
• Sage Products Inc.
  • Table 4-13 Selected Sage Products Inc.’s Pretreated Wipes Brands
  • Figure 4-13 IRI-Tracked Sales of Sage Products Inc.’s Pretreated Wipes, 2001-2005 (in million $)

Chapter 5 Consumer

• Note on Simmons Survey Data and Figures
• Two Major Wipes Categories
• Table 5-1 U.S. Adults Using Wipes, by Category (%)
• Pre-Moistened Wipes
  • Heavy Use By Households With Young Children, Homemakers
  • Table 5-2 Demographic Profile of U.S. Pre-Moistened Wipes Users, 2005
  • Frequency of Use
  • Table 5-3 Frequency of Use of Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-4 Demographic Profile of U.S. Pre-Moistened Wipes Users by Usage Frequency, Light vs. Heavy Use, 2005
  • Pre-Moistened Wipes Brands
  • Huggies — A Growing Consumer Base
  • Pampers Losing Ground
  • Figure 5-2 Brand Preferences of Pre-Moistened Wipes Users, 2005, (%)
  • Brand Patterns by Demographic Factors
  • Age, Gender
  • Race, Region
  • Employment, Marital Status, Household Size
  • Popular With Households With Children
  • Huggies
  • Figure 5-3 Percentage of U.S. Consumers Using Huggies Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-7 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Huggies, 2005
  • Wet Ones
  • Figure 5-4 Percentage of U.S. Consumers Using Wet Ones Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-8 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Wet Ones, 2005
  • Pampers
  • Figure 5-5 Percentage of U.S. Consumers Using Pampers Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-9 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Pampers, 2005
  • Kleenex Cottonelle
  • Figure 5-6 Percentage of U.S. Consumers Using Kleenex Cottonelle Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-10 Demographic Characteristics of Users of Pre-Moistened Wipes Brand: Kleenex Cottonelle, 2005
  • Luvs
  • Figure 5-7 Percentage of U.S. Consumers Using Luvs Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-11 Demographic Characteristics of U.S. Users of Pre-Moistened Wipes by Brand: Luvs, 2005
  • Johnson & Johnson
  • Figure 5-8 Percentage of U.S. Consumers Using Johnson & Johnson Pre-Moistened Wipes, 2003-2005 (%)
  • Table 5-12 Demographic Characteristics of U.S. Users of Pre-Moistened Wipes by Brand: Johnson & Johnson, 2005
• Facial Cleansing Cloths
• Figure 5-9 Percentage of U.S. Facial Cleansing Cloth Users, 2003-2005 (%)
• Table 5-13 Demographic Profile of U.S. Facial Cleansing Cloth Users, 2005 \
• Cleaning Mops/Disposable Wipes
• Used By 60% of U.S Adults
• Figure 5-10 Percentage of U.S. Cleaning Mops/Disposable Wipes Users, 2003-2005 (%)
• Table 5-14 Demographic Profile of U.S. Cleaning Mops/Disposable Wipes Users, 2005
• Frequency of Use
• Increased Usage of Wipes
• Table 5-15 Frequency of Use of Cleaning mops/disposable wipes, 2003-2005 (%)
• Table 5-16 Demographic Profile of U.S. Cleaning mops/disposable wipes Users by Usage Frequency, Six+ Versus One Pack, 2005
• Cleaning Mops/Disposable Wipes Brands
• Swiffer Appeals to High-End Consumers
• Clorox Moving up the Growth Ladder
• Windex & Lysol Attract Ethnic Groups
• Grab-it Finds Support in Older Consumers
• Figure 5-12 Brand Preferences of U.S. Cleaning Mops/Disposable Wipes Users, 2005 (%)
• Demographics By Factor
• Age, Gender
• Race, Region
• Employment, Marital Status, Household Size
• Households with Children
• Swiffer
• Figure 5-13 Percentage of U.S. Consumers Using Swiffer Cleaning Mops/Disposable Wipes, 2003-2005 (%)
• Table 5-18 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Swiffer, 2005
• Clorox
• Figure 5-14 Percentage of U.S. Consumers Using Clorox Cleaning Mops/Disposable Wipes, 2003-2005 (%)
• Table 5-19 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Clorox, 2005
• Windex
• Figure 5-15 Percentage of U.S. Consumers Using Windex Cleaning Mops/Disposable Wipes, 2003-2005 (%)
• Table 5-20 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Windex, 2005
• Lysol
• Figure 5-16 Percentage of U.S. Consumers Using Lysol Cleaning Mops/Disposable Wipes, 2003-2005 (%)
• Table 5-21 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Lysol, 2005
• Grab-it
• Figure 5-17 Percentage of U.S. Consumers Using Grab-it Cleaning Mops/Disposable Wipes, 2003-2005 (%)
• Table 5-22 Demographic Characteristics of U.S. Users of Cleaning Mops/Disposable Wipes by Brand: Grab-it, 2005
• Consumer Preferences
• Figure 5-18 Factors Considered by Consumers While Buying a Cleaning Wipe, 2004 (%)
• Figure 5-19 Use of Wipes in U.S. Households by Type, 2004 (%)

Chapter 6 Marketing Dynamics

• Consumer Advertising Expenditure
• P&G Backs Brands with $43 Million Ad Spend
• Clorox Promoted with $21 Million
• Table 6-1 Leading Pretreated Wipes Ad Spends, January 2004-December 2004 (in million $)
• Table 6-2 Top U.S. Pretreated Wipes Brands by Ad Spend, 2004 (in thousand $)
• Advertising and Retailing
  • Huggies and Pull-Ups Brands Collaborate with PBS KIDS Sprout
  • Any Publicity Is Good Publicity
  • P&G Focuses on In-Store Advertising
  • Reckitt Benckiser Promotes Child Safety
• Retail Dynamics
  • Table 6-3 Personal Care Sales by Channel, 2005
  • Supermarkets’ Promotional Strategy for Wipes
• New Product Introductions
  • Table 6-4 Pretreated Wipes New Product Introductions by Number of Brands, January 2005-January 2006
  • Table 6-5 Pretreated Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
  • Table 6-6 Pretreated Wipes New Product Introductions by SKUs Launched, January 2005-January 2006
  • Table 6-7 Pretreated Wipes New Product Introductions by Select Package Tags, January 2005 - January 2006
  • Table 6-8 Pretreated Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
  • Table 6-9 Pretreated Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
  • Table 6-10 Pretreated Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
  • Household Wipes
  • Top Marketers by Number of SKUs Introduced
  • Table 6-11 Household Wipes New Product Introductions by Number of Brands, January 2005-January 2006
  • Table 6-12 Household Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
  • Table 6-13 Top U.S. Household Wipes Marketers by New Product SKUs and Brands Launched, January 2005-January 2006
  • Package Tags
  • Table 6-14 Household Wipes New Product Selling Points by Select Package Tags, January 2005-January 2006
  • Table 6-15 Household Wipes New Product Introductions with “Disposable” Package Tag, January 2005-January 2006
  • Table 6-16 Household Wipes New Product Introductions with “Quick” Package Tag, January 2005-January 2006
  • Fragrance
  • Table 6-17 Household Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
  • Table 6-18 Household Wipes New Product Introductions with Select Fragrances, January 2005-January 2006
  • Ingredients
  • Table 6-19 Household Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
  • Table 6-20 Household Wipes New Product Introductions with Select Ingredients, January 2005-January 2006
  • Package Types: Resealable & Canister
  • Table 6-21 Household Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
  • Table 6-22 Household Wipes New Product Introductions in Resealable Packages, January 2005-January 2006
  • Table 6-23 Household Wipes New Product Introductions in Canister Packages, January 2005-January 2006
  • Personal Care and HBC
  • Table 6-24 Personal Care/HBC Wipes New Product Introductions by Number of Brands, January 2005-January 2006
  • Table 6-25 Personal Care/HBC Wipes New Product Introductions by Number of SKUs, January 2005-January 2006
  • Table 6-26 Top U.S. Personal Care/HBC Wipes Marketers by New Product SKUs and Brands Launched, January 2005-January 2006
  • Package Tag
  • Table 6-27 Personal Care/HBC Wipes New Product Selling Points by Select Package Tags, January 2005-January 2006
  • Table 6-28 Personal Care/HBC Wipes New Product Introductions with “High Vitamins” Package Tag, January 2005-January 2006
  • Table 6-29 Personal Care/HBC Wipes New Product Introductions with “No Alcohol” Package Tag, January 2005-January 2006
  • Fragrance
  • Table 6-30 Personal Care/HBC Wipes New Product Selling Points by Select Fragrances, January 2005-January 2006
  • Table 6-31 Personal Care/HBC Wipes New Product Introductions with Select Fragrances, January 2005-January 2006
  • Ingredients: Aloe & Vitamin E
  • Table 6-32 Personal Care/HBC Wipes New Product Selling Points by Select Ingredients, January 2005-January 2006
  • Table 6-33 Personal Care/HBC Wipes New Product Introductions with “Aloe” Ingredient, January 2005-January 2006
  • Table 6-34 Personal Care/HBC Wipes New Product Introductions with “Vitamin E” Ingredient, January 2005-January 2006
  • Table 6-35 Personal Care/HBC Wipes New Product Selling Points by Select Package Type, January 2005-January 2006
  • Packaging:
  • Resealable & Packet
  • Table 6-36 Personal Care Wipes New Product Introductions in Resealable Package, January 2005-January 2006

Chapter 7 Market Trends

• Convenience, The Driving Factor
• Table 7-1 U.S. Households with Two Earning Members, 1999-2004 (in millions)
• Table 7-2 Average Hours Spent in Household Activities per Day, Employed Versus Not Employed, 2004
• Figure 7-1 Average Annual Expenditure on Housekeeping Supplies by Number of Earners, 2004 ($)
• Antibacterial Wipes and Consumer Health Concerns
• Multi-Purpose Wipes on a Roll
• Figure 7-2 Sales Growth of Multi-Purpose Wipes Versus Overall Wipes, 2000-2005 (%)
• Growth in Private Labels
• Novel Applications
• Wipes for Specific Needs
• Wipes for Men
• Innovation in Fragrances
• Artificial and Harmful Ingredients
• Septic Safe
• Portability and Single-use
• Industry Trends
• Spunlace: New Focus for the Nonwovens Industry
• Soaring Raw Material Prices

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