US FITNESS CLOTHING

Order #: T1502_2006TX; US$2995.00
Published by Mintel, April 2006: 46 Exhibits

This report profiles the US fitness clothing market, determining the size of the market, how products are segmented and who the major players are. This consumer intelligence report will examine the internal and external factors driving the market at present, as well as identifying potential issues for the market in the future, such as material innovation and increased sports participation. In addition to profiling major fitness clothing manufacturers, Mintel's research also includes a look at the retail outlets that carry these products.

Mintel's exclusive consumer research for fitness clothing will reveal the following:

• Who buys fitness clothing?
• Where is fitness clothing most often purchased
• What factors influence the consumer’s decision when purchasing fitness clothing?

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.

This report covers the U.S. market for clothing designed with sports activity in mind and retailed under the category of fitness or sports clothing. Sales through specialty sports retailers, sports clothing departments in retail stores, fan shops, licensed fitness clothing shops, catalog and Internet retailers are included in the report. The report includes sports clothing for men and women's sports, and includes T-shirts (with the exception of undershirts).

Some companies mentioned in the report include:

Nike, Inc., Adidas Group/Reebok International, Russell Corporation, Columbia Sportswear, Puma, Adidas/Reebok

• Introduction
• Other relevant reports
• Definition
• Abbreviations
• Terms

• Market continues to grow, albeit slowly
• Market segmentation: by gender, by product
• Highly fragmented supply
• Advertising and promotion dominated by sponsorship
• Mass merchandisers and discounters dominate retail
• Consumers flock to fitness clothing for different reasons
• Sales forecast expected to see higher growth through 2010

• Crossover wear
      -Figure 1: Fitness apparel market share of overall U.S. apparel sales, 2005
• Demographic trends: numbers of women consumers
      -Figure 2: U.S. female population by age, 2000-10
• Demographic trends: Youth market declining
      -Figure 3: Clothing brands most recognized by U.S. teen males, November 2005
      -Figure 4: U.S. population by age, 2000-10
• Sports participation and interest
      -Figure 5: Top 15 most popular U.S. sports, by participation, 2000-04
• Product innovation

    -Figure 6: Total U.S. retail sales of fitness clothes, current and constant prices, 2000-05
    -Figure 7: Graph: Total U.S. retail sales of fitness clothes, current and constant prices, 2000-05
    -Figure 8: Average unit prices of fitness clothing, at current and constant prices, 2000-05
    -Figure 9: Total fitness clothing units purchased in the U.S., 2002-05

• Overview
• By consumer: men’s, women’s, children’s
      -Figure 10: U.S. fitness clothing sales, by men’s, women’s children’s clothing, 2002-05
• By product type
      -Figure 11: U.S. fitness clothing sales, by product type, 2002-04
      -Figure 12: Graph: U.S. fitness clothing sales, by product type, 2004
• By sport
      -Figure 13: Graph: Leading activities for sports apparel purchase (% of dollars spent), 2004
• Licensed sports clothing
      -Figure 14: U.S. and Canadian licensed sports clothing sales, 2000-05

• Foreign trade
      -Figure 15: U.S. apparel imports by nation (not limited to fitness clothing), 2004-05
      -Figure 16: U.S.-China bilateral trade agreement quota limits (millions of units), August 2005
• Manufacturer trends
• Company profiles
• Nike, Inc.
• Adidas Group/Reebok International
• Russell Corporation
• Columbia Sportswear
• Puma
• Other fitness clothing manufacturers
• Niche brands
• General apparel brands
• High fashion brands

• Overview
• Companies and brands
• Nike
• Adidas/Reebok
• Columbia
• Russell Corporation

• Introduction
• Specialty stores
• Department stores/national chains
• Mass merchandisers and discounters
• Specialty sporting goods stores
• Hunting/fishing/outdoor gear stores
• Traditional sports gear stores
• Mail order and Internet-based

• Introduction
• Purchase patterns for fitness clothing
      -Figure 17: Purchased fitness clothing, February 2006
      -Figure 18: Bought fitness clothing in past 12 months, by age, February 2006
      -Figure 19: Bought fitness clothing in past 12 months, by household income, February 2006
      -Figure 20: Bought fitness clothing in past 12 months, by metro status, February 2006
• Types of athletic apparel purchased
      -Figure 21: Types of athletic apparel purchased in past 12 months, May 2004-May 2005
      -Figure 22: Types of athletic apparel purchased in past 12 months, by gender, May 2004-May 2005
• Where fitness clothing is purchased
      -Figure 23: Where fitness clothing is purchased, by type of store, February 2006
      -Figure 24: Where fitness clothing is purchased, by type of store, by gender, February 2006
      -Figure 25: Where fitness clothing is purchased, by type of store, by age, February 2006
      -Figure 26: Where fitness clothing is purchased, by type of store, by metro status, February 2006
• Attitudes towards fitness clothing
      -Figure 27: Attitudes towards fitness clothing, February 2006
      -Figure 28: Attitudes towards fitness clothing, by gender, February 2006
      -Figure 29: Attitudes towards fitness clothing, by age, February 2006
      -Figure 30: Attitudes towards purchase of fitness clothing, by metro status, February 2006
• Reasons for not purchasing fitness clothing
      -Figure 31: Reasons for not buying fitness clothing in the past 12 months, February 2006
      -Figure 32: Reasons for not buying fitness clothing in the past 12 months, by household income, February 2006
      -Figure 33: Reasons for not buying fitness clothing in the past 12 months, by household income, February 2006
• Licensed sports clothing
      -Figure 34: Purchased any licensed sports clothing in the past 12 months, May 2004-May 2005
      -Figure 35: Purchased any licensed sports clothing in the past 12 months, by age, May 2004-May 2005
• Type of licensed sports apparel owned
      -Figure 36: Types of licensed sports clothing owned, May 2004-May 2005
      -Figure 37: Types of licensed sports clothing owned, by race/ethnicity May 2004-May 2005
• Teens and fitness clothing
      -Figure 38: Types of licensed sports clothing bought in past 12 months by teens, May 2004-May 2005
      -Figure 39: Types of licensed sports clothing bought in past 12 months by teens, by race, May 2004-May 2005
      -Figure 40: Types of licensed sports clothing bought in past 12 months by teens, by age and gender, May 2004-May 2005
• Kids and fitness clothing
      -Figure 41: Own licensed sports clothing, children, May 2004-May 2005
• Type of licensed apparel owned
      -Figure 42: Types of licensed clothing owned by children, May 2004-May 2005
      -Figure 43: Types of licensed clothing owned, by children, by gender, May 2004-May 2005
      -Figure 44: Types of licensed clothing owned by children, by race, May 2004-May 2005
• Summary

• Future trends
• Fitness clothing gets even more high-tech
• Sports apparel continues to aspire to be fashion conscious
• Fitness clothing as casual everyday wear
• Women will continue to be an important target market
• Eco-friendly fitness clothing emerges
• Market forecast
• Fitness clothes
      -Figure 45: Forecast of total U.S. sales of fitness clothes, at current and constant prices, 2005-10
      -Figure 46: Graph: Previous and forecast trends is sales at current prices, 2000-10
• Forecast factors

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