Outlook for the U.S. Window Coverings Market -- AKTRIN, textile industry market research

OUTLOOK FOR THE U.S. WINDOW COVERINGS MARKET
With Long-Term Forecasts Through 2013

Order #: T1794_2004TX; US$ 2195.00
Published by Business Trend Analysts, May 2004
305 Pages; 134 Exhibits

Covers of all types of curtains, draperies, shades, blinds, top treatments, and associated hardware. Detailed market data tracks sales on a product-by-product basis, including forecasts for the coming decade. Particular attention is devoted to consumer spending patterns, new home construction, remodelling activity, and related demand factors. Other topics covered include retail distribution, advertising trends, pricing, foreign trade, industry economics, and activities of the major competitors.

Apart from profiling major manufacturers and retailers in the American Window Coverings Industry, the report contains a Directory of important Manufacturers of Curtains and Draperies, Blinds, Shades, and Drapery Hardware.

This report on the U.S. Window Coverings Market has been specifically designed to aid the busy, action-oriented executive in evaluating current performance and planning for the future. It features a wealth of statistics and data, supported by objective analysis and commentary.

See some Sample Pages and Tables

COMPANIES PROFILED and PRODUCTS COVERED IN THE REPORT
Manufacturers	Retailers	Products
Burlington Industries, Inc. - Burlington House Cone Mills Corporation Croscill, Inc. Decorator Industries F. Schumacher & Co. - "Waverly" Guilford Mills, Inc. Hunter Douglas N.V. Johnston Textiles Newell Rubbermaid Springs Industries Unifi, Inc.	JCPenney Bed Bath & Beyond The Home Depot Kmart Corporation Linens 'n Things Lowe's Companies	Window Coverings Curtains Draperies Interior Blinds Interior Blinds of Cotton Interior Blinds of Synthetic Fibers Venetian Blinds Aluminum Venetian Blinds Plastic Blinds Wood Blinds Shutters Screens Shades Louver Boards Iron Hardware Parts

TABLE OF CONTENTS

SECTION I: OVERVIEW OF THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- State of the Industry
- Market Trends
- Competition from Shutters
- Trends in Retailing
- Housing Sales
- Health Care Facilities

SECTION II: THE U.S. MARKET FOR WINDOW COVERINGS

Analysis:
- Industry Sales
- Draperies
- Drapery Hardware
- Venetian Blinds
- Window Shades
- Safety Issues
- Domestic Manufacturing
Tables:
- U.S. Manufacturers' Sales of Window Coverings
- U.S. Manufacturers' Sales of Window Coverings, by Major Segment
- Product Mix of U.S. Manufacturers' Sales of Window Coverings
- U.S. Manufacturers' Sales of Curtains and Draperies, by Type
- U.S. Production of Curtains
- U.S. Production of Draperies
- U.S. Manufacturers' Sales of Drapery Hardware and Blinds and Shades, by Type
- Product Mix of U.S. Manufacturers' Sales of Drapery Hardware and Blinds and Shades
- U.S. Manufacturers' Sales of Drapery Hardware and Blinds and Shades, by Detailed Type
- U.S. Production of Window Shades

SECTION III: FACTORS AFFECTING DEMAND FOR WINDOW COVERINGS

Analysis:
- Demographic Factors
- Interest Rates
- Sales of New and Existing Homes
- Size of New Homes
- Household Improvements
- Household Spending on Window Coverings
Tables:
- U.S. Gross Domestic Product
- U.S. Gross Private Domestic Investment
- U.S. Industrial Production Index
- U.S. Disposable Personal Income
- U.S. Per Capita Disposable Personal Income
- U.S. Personal Consumption Expenditures
- U.S. Per Capita Personal Consumption Expenditures
- Consumer Confidence Index
- U.S. Resident Population Trends and Projections
- U.S. Population Trends and Projections, by Age Group
- Age Distribution of the U.S. Population
- U.S. Population and Household Trends and Projections
- U.S. Resident Population Projections, by Region
- U.S. Resident Population Projections, by State
- Distribution of the U.S. Population, by State
- Interest Rates Charged by U.S. Banks
- Value of Total New Construction in the U.S.
- Value of New Construction, by Type
- Value of New Private Construction, by Type
- Value of New Private Residential Building Construction, by Type
- Value of New Private Nonresidential Building Construction, by Type
- Value of New Public Construction, by Type
- Value of New Public Building Construction, by Type
- Privately Owned New Housing Starts, by Type
- Privately Owned New Housing Starts, by Region
- New Privately Owned One-Family Housing Units Completed, by Intent and Design:
     - U.S.
     - Northeast
     - Midwest
     - South
     - West
- Sales of New vs. Existing Single-Family Homes
- Sales of New Single-Family Homes, by Region
- Sales of Existing Single-Family Homes, by Region
- Changes in Single-Family Home Construction in the U.S.
- Houses Sold and for Sale, by Stage of Construction
- Expenditures by Residential Property Owners for Maintenance and Repairs and Construction Improvements
- Expenditures by Residential Property Owners for Construction Improvements, by Type
- Expenditures by Residential Property Owners for Additions and Alterations, by Type of Structure
- Expenditures by Residential Property Owners for Additions, Alterations, Major Replacements, and Maintenance and Repairs, by Job Type
- Expenditures on Owner-Occupied, One-Unit Properties, by Region
- Average Annual Household Expenditures on Curtains and Draperies:
     - By Region
     - By Age of Reference Person
     - By Composition of Consumer Unit
     - By Income Before Taxes
- Average Annual Household Expenditures on Hard Window Coverings:
     - By Region
     - By Age of Reference Person
     - By Composition of Consumer Unit
     - By Income Before Taxes

SECTION IV: DISTRIBUTION TRENDS IN THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- Trends in the Retail Market
- Licensed Brands
- JCPenney
- The Home Depot
- Top Home Textile Retailers
Tables:
- Total Retail Sales of Window Coverings
- Retail Sales of Soft Window Coverings
- Retail Sales of Hard Window Coverings
- Product Mix of Retail Sales of Window Coverings
- Retail Sales of Soft Window Coverings, by Type
- Retail Sales of Hard Window Coverings, by Type
- Number of Retail Window Treatment Establishments, by State
- Distribution of Soft Window Coverings, by Outlet Type (Graph)
- Distribution of Hard Window Coverings, by Outlet Type (Graph)
- Number of Wholesale Home Furnishings Establishments, by State
- Top 50 Retailers of Home Textiles

SECTION V: PRICING TRENDS IN THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- Pricing Trends for Soft Window Coverings
- Lifting of Import Quotas
- Pricing Trends for Hard Window Coverings
Tables:
- Producer Price Trends:
     - Window Coverings, by Type
     - Curtains
     - Curtains, by Type
     - Draperies
     - Draperies, by Type
     - Window Shades
     - Window Shades, by Type
     - Venetian Blinds
     - Venetian Blinds, by Type
     - Other Shades and Blinds and Curtain and Drapery Rods, Poles, and Fixtures

SECTION VI: ADVERTISING AND PROMOTIONAL TRENDS IN THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- Hunter Douglas
- Media Expenditures in the Industry
Tables:
- Total Media Expenditures by Window Coverings Manufacturers
- Media Expenditures for Selected Window Coverings, by Manufacturer and Brand
- Selected Advertising Agency Affiliations in the Window Coverings Industry

SECTION VII: INTERNATIONAL TRADE IN THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- Overall Trends in International Trade
- U.S. Imports of Window Coverings
- Import Sources
- U.S. Exports of Window Coverings
- Export Destinations
Tables:
- U.S. Apparent Consumption of Window Coverings
- U.S. Balance of Trade for Window Coverings
- U.S. Imports of Window Coverings as a Percentage of U.S. Apparent Consumption
- U.S. Imports of Window Coverings, by Major Segment
- U.S. Imports of Window Coverings, by Type
- Product Mix of U.S. Imports of Window Coverings
- Top 15 U.S. Import Sources for Window Coverings
- Dollar Market Shares of the Top 15 U.S. Import Sources for Window Coverings
- U.S. Imports, by Country of Origin:
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Cotton
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Synthetic Fibers
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Artificial Fibers
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Plastic
     - Curtains, Draperies, and Interior Blinds of Cotton, Not Knitted or Crocheted
     - Curtains, Draperies, and Interior Blinds of Synthetic Fibers, Not Knitted or Crocheted
     - Curtains, Draperies, and Interior Blinds of 85% Silk or More, Not Knitted or Crocheted
     - Curtains, Draperies, and Interior Blinds of Artificial Fibers, Not Knitted or Crocheted
     - Aluminum Venetian Blinds and Parts
     - Venetian Blinds and Other Blinds of Plastic
     - Wood Blinds, Shutters, Screens, and Shades, With or Without Louver Boards
     - Drapery Hardware of Iron, Steel, Aluminum, or Zinc
     - Drapery Hardware, Other Than Iron, Steel, Aluminum, or Zinc
- U.S. Exports of Window Coverings as a Percentage of U.S. Manufacturers' Sales
- U.S. Exports of Window Coverings, by Major Segment
- U.S. Exports of Window Coverings, by Type
- Product Mix of U.S. Exports of Window Coverings
- Top 15 U.S. Export Destinations for Window Coverings
- Dollar Market Shares of the Top 15 U.S. Export Destinations for Window Coverings
- U.S. Exports, by Country of Destination:
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Cotton
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Synthetic Fibers
     - Knitted or Crocheted Curtains, Draperies, and Interior Blinds of Other Textile Materials
     - Curtains, Draperies, and Interior Blinds of Cotton, Not Knitted or Crocheted
     - Curtains, Draperies, and Interior Blinds of Synthetic Fibers, Not Knitted or Crocheted
     - Curtains, Draperies, and Interior Blinds of Other Textile Materials, Not Knitted or Crocheted
     - Aluminum Venetian Blinds and Parts
     - Plastic Venetian Blinds and Other Blinds of Plastic
     - Wood Blinds, Shutters, Screens, and Shades, With or Without Hardware
     - Drapery Hardware

SECTION VIII: STRUCTURAL ANALYSIS OF THE U.S. WINDOW COVERINGS INDUSTRY

Analysis:
- Industry Sales in the Curtains and Draperies Industry
- Payroll and Labor Costs in the Curtains and Draperies Industry
- Material Costs in the Curtains and Draperies Industry
- Number of Establishments in the Curtains and Draperies Industry
- Industry Sales in the Drapery Hardware and Blinds and Shades Industry
- Employment in the Drapery Hardware and Blinds and Shades Industry
- Productivity in the Drapery Hardware and Blinds and Shades Industry
- Number of Establishments in the Drapery Hardware and Blinds and Shades Industry
Tables:
- The Curtains and Draperies Industry:
     - Operating Structure
     - Gross Operating Margin
     - Value Added by Manufacture
     - Vertical Integration Index
     - Employment Structure
     - Total Labor Costs    - Average Hourly Earnings of Production Workers
     - Cost of Living Index for Production Workers
     - Labor Productivity
     - Indexes of Real Labor Productivity
     - New Capital Expenditures
     - Plant vs. Equipment Expenditures
     - Ending Inventories
     - Number of Establishments
     - Number of Establishments, Number of Employees, and Payroll, by State
- The Drapery Hardware and Blinds and Shades Industry:
     - Operating Structure
     - Gross Operating Margin
     - Value Added by Manufacture
     - Vertical Integration Index
     - Employment Structure
     - Total Labor Costs
     - Average Hourly Earnings of Production Workers
     - Cost of Living Index for Production Workers
     - Labor Productivity
     - Indexes of Real Labor Productivity
     - New Capital Expenditures
     - Plant vs. Equipment Expenditures
     - Ending Inventories
     - Number of Establishments
     - Number of Establishments, Number of Employees, and Payroll, by State
The Plant Manager's Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
Explanation of Terms

SECTION IX: COMPANY PROFILES

Introduction
Manufacturer Profiles:
- Burlington Industries, Inc.:
  - Company Overview
  - Burlington House
- Cone Mills Corporation:
  - Company Overview
  - Window Coverings
- Croscill, Inc.:
  - Company Overview
  - Window Treatments
- Decorator Industries, Inc.:
     - Company Overview
     - Financial Performance
     - Financial Summary and Analysis
- F. Schumacher & Co.:
  - Company Overview
  - "Waverly"
- Guilford Mills, Inc.:
     - Company Overview
     - Window Coverings
     - Financial Performance
     - Financial Summary and Analysis
- Hunter Douglas N.V.:
     - Company Overview
     - Window Coverings
     - Financial Performance
     - Company News
- Johnston Textiles, Inc.:
  - Company Overview
- Newell Rubbermaid Inc.:
     - Company Overview
     - Marketing and Distribution Activities
     - Financial Performance
     - Financial Summary and Analysis
- Springs Industries, Inc.:
     - Company Overview
     - Window Treatments
     - Company News
- Unifi, Inc.:
     - Company Overview
     - Financial Performance
     - Financial Summary and Analysis
Retailer Profiles:
- Bed Bath & Beyond Inc.:
     - Company Overview
     - Window Treatments
     - Financial Performance
     - Financial Summary and Analysis
- The Home Depot, Inc.:
     - Company Overview
     - Window Treatments
     - Financial Performance
     - Company News
     - Financial Summary and Analysis
- Kmart Corporation:
     - Company Overview
     - Window Treatments
     - Financial Performance
     - Financial Summary and Analysis
- Linens 'n Things, Inc.:
     - Company Overview
     - Customer Service and Merchandise
     - Financial Performance
     - Financial Summary and Analysis
- Lowe's Companies, Inc.:
     - Company Overview
     - Window Treatments
     - Financial Performance
     - Financial Summary and Analysis

SECTION X: INDUSTRY DIRECTORIES

Introduction
Directory of Selected U.S. Manufacturers of Curtains and Draperies
Directory of Selected U.S. Manufacturers of Blinds, Shades, and Drapery Hardware

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OUTLOOK FOR THE U.S. WINDOW COVERINGS MARKET With Long-Term Forecasts Through 2013

OUTLOOK FOR THE U.S. WINDOW COVERINGS MARKET
With Long-Term Forecasts Through 2013